Results 201 to 210 of about 51,248 (257)
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Internal market orientation, market capabilities and learning orientation
European Journal of Marketing, 2014Purpose– The purposes of this paper are to examine whether internal market orientation facilitates the development of external market capabilities, before influencing organizational performance, and to investigate whether learning orientation strengthens the aforementioned link.Design/methodology/approach– This study collected data through a survey and
Shyh-Rong Fang +3 more
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From Market Orientation to Stakeholder Orientation
Journal of Public Policy and Marketing, 2010Drawing on the marketing orientation and stakeholder literature streams, the authors define the concepts of market orientation (MO) and stakeholder orientation (SO) to explore their potential contribution to marketing. They discuss the potential contribution of each construct along with the similarities and differences that could be significant for ...
G Tomas M Hult +2 more
exaly +3 more sources
Learning orientation and market orientation
European Journal of Marketing, 2005PurposeThe paper investigates the relationships among learning orientation (LO), market orientation (MO), human resource practices (HRPs) and innovation and their association with organisational performance. The aim is to show that HRPs and innovation are important mechanisms for transmitting the benefit of LO and MO into performance outcomes.Design ...
Mavondo, Felix T. +2 more
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2023
Market orientation is one of the most widely researched topics in the marketing domain, and has matured over time. The purpose of this chapter is to understand its concept and its gradual growth. The authors put light on the work of four research influencers of this filed, who works in team.
Mustafa Rehman Khan +2 more
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Market orientation is one of the most widely researched topics in the marketing domain, and has matured over time. The purpose of this chapter is to understand its concept and its gradual growth. The authors put light on the work of four research influencers of this filed, who works in team.
Mustafa Rehman Khan +2 more
openaire +1 more source
Market Orientation or Social Orientation?
The China Nonprofit Review, 2017AbstractThe current studies about the transformation of government-organized foundation (go-foundation) usually focus on “de-administration.” Basing on new institutionalism and resource dependence theory, the study adds substantive rationality to explaingo-foundation transformation in China, and chooses 4 typical cases in Lushan earthquake relief in ...
Weijing Lu +2 more
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Journal of Global Marketing, 2001
The business-performance-consequences of market orientation are a central topic in marketing. However, previous research outside of North America has utilized a wide variety of operational and conceptual definitions of performance, producing an equivocal set of findings.
Aviv Shoham, Gregory M. Rose
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The business-performance-consequences of market orientation are a central topic in marketing. However, previous research outside of North America has utilized a wide variety of operational and conceptual definitions of performance, producing an equivocal set of findings.
Aviv Shoham, Gregory M. Rose
openaire +2 more sources
Is "Consumer Orientation" A Dimension of Market Orientation in Consumer Markets?
Journal of Marketing Theory and Practice, 2010This study tests the concept that consumer orientation is a dimension of market orientation. A measure of consumer orientation is added to a three-dimensional second-order market orientation model (MKTOR) with customer orientation, competitor orientation, and interfunctional coordination and tested for effects on competitive advantage.
Linda Silver Coley +2 more
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Market orientation, entrepreneurial orientation and performance in emerging markets
International Journal of Emerging Markets, 2015Purpose – The purpose of this paper is to examine how market-oriented and entrepreneurial-oriented behaviour drives firm performance in an emerging markets context. Design/methodology/approach – Using data from 170 Austrian exporters to Central and Eastern Europe,
Tina Gruber-Muecke +1 more
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Developing a market orientation
Journal of Nursing Management, 1994Developing a market-orientated organization is a complex task. An organization's market orientation is reflected in its ability to fulfil its customer's needs. The organization must look outside itself and adopt a flexible response to changing needs. This paper will examine what is meant by the term marketing and why it is necessary for an organization
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