Results 211 to 220 of about 51,248 (257)

Entrepreneurial orientation and market orientation

Journal of Research in Marketing and Entrepreneurship, 2018
Purpose The purpose of this study is to provide a comprehensive qualitative review of the empirical accumulated knowledge on the relationship between entrepreneurial orientation (EO) and market orientation (MO). Design/methodology/approach To systematically review the empirical literature that simultaneously tests the core tenets of EO and MO, this ...
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A Marketing Orientation

1995
Many organisations have experienced the introduction of a rallying cry from their senior management to the effect that ‘… we will now become a marketing-led organisation…’. Turning this statement into reality requires more than just the pronouncement of the principle and the employment of a few people with marketing titles.
Mike Meldrum, Malcolm McDonald
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Measuring Market Orientation: Exploring a Market Oriented Approach

Journal of Market-Focused Management, 2002
This paper demonstrates that applications of existing approaches to measuring market orientation are myopic, non-comparative and over-reliant on the views of single respondents. Consequently, a multi-perspective, multi-informant approach for measuring market orientation is generated which focuses on gauging customers', competitors' and intra ...
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Market Orientation

2016
Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce.
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Family Orientation, Market Orientation

2014
In this chapter, I am going to examine the “familiness” of the eight family businesses, on the three dimensions of business objectives, resources, and decision-making, as conceptualised in Chap. 2.
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The impacts of internal market orientation on market orientation

The Academic Society of Global Business Administration, 2021
Dong-Yun Kim, Gi-Du Kang, Linxue Li
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Market-Oriented Destination Marketing

Journal of Travel Research, 2016
As competition among destinations has intensified, researchers have increasingly advocated for a market-oriented approach to destination marketing. Unfortunately, the unique stakeholder structure of the destination marketing environment precludes a direct application of the traditional market orientation paradigm to this domain.
Line, Nathaniel D., Wang, Youcheng
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The EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE

Maro: Jurnal Ekonomi Syariah dan Bisnis
ABSTRAK Masalah dalam penelitian ini adalah Kinerja Pemasaran. Penelitian ini bertujuan untuk mengetahui pengaruh orientasi kewirausahaan dan orientasi pasar secara simultan  terhadap kinerja pemasaran pada UMKM di Kecamatan Luragung Kabupaten Kuningan. Responden dalam penelitian ini adalah UMKM yang ada di kecamatan Luragung dengan populasi sebanyak
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Markets and Marketing, an Orientation

Journal of Marketing, 1971
Hans B. Thorelli, Lee E. Preston
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Market-Focused Sustainability: Market Orientation Plus!

SSRN Electronic Journal, 2010
The concept of sustainability is increasingly being addressed theoretically by scholars and practically by managers and policymakers. With this growing focus on sustainability efforts, marketing is in a unique position to elevate its focus from managing relationships with customers to strategically managing a broader set of marketplace issues. Overall,
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