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Market-oriented programming (abstract)
1995Market-oriented programming is an approach to distributed computation based on market price mechanisms. The economic perspective on decentralized (computational) decision-making has several advantages. It is well known that-in some circumstances-markets are an effective institution for coordinating activities with minimal communication.
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Journal of Market-Focused Management, 2002
This paper demonstrates that applications of existing approaches to measuring market orientation are myopic, non-comparative and over-reliant on the views of single respondents. Consequently, a multi-perspective, multi-informant approach for measuring market orientation is generated which focuses on gauging customers', competitors' and intra ...
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This paper demonstrates that applications of existing approaches to measuring market orientation are myopic, non-comparative and over-reliant on the views of single respondents. Consequently, a multi-perspective, multi-informant approach for measuring market orientation is generated which focuses on gauging customers', competitors' and intra ...
openaire +1 more source
How critical is internal customer orientation to market orientation?
Journal of Business Research, 2001Felix Mavondo, Jodie Conduit
exaly
Market orientation and performance: an integration of disparate approaches
Strategic Management Journal, 2005David Ketchen, G Tomas M Hult
exaly
The relationships between market orientation and alternative strategic orientations
European Journal of Marketing, 2008Amir Grinstein
exaly
Brand orientation and market orientation — From alternatives to synergy
Journal of Business Research, 2013Carsten Baumgarth +2 more
exaly
A conceptual and empirical comparison of three market orientation scales
Journal of Business Research, 2005Ken Matsuno, John T Mentzer
exaly