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2009
This study sheds light on the role that the competitive environment plays in determining how elements of market orientation and elements of entrepreneurial orientation interact to influence business success. We develop a model in which we postulate that market orientation, entrepreneurial orientation, and competitive environment shape business ...
Sørensen, Hans Eibe, Cadogan, John W.
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This study sheds light on the role that the competitive environment plays in determining how elements of market orientation and elements of entrepreneurial orientation interact to influence business success. We develop a model in which we postulate that market orientation, entrepreneurial orientation, and competitive environment shape business ...
Sørensen, Hans Eibe, Cadogan, John W.
openaire +1 more source
Markets and Marketing, an Orientation
Journal of Marketing, 1971Hans B. Thorelli, Lee E. Preston
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