Results 271 to 280 of about 633,663 (339)

The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market

International Marketing Review, 2022
PurposeScholars have paid considerable attention to the importance of brand loyalty of durable consumer products in developed markets. However, no study has investigated the simultaneous impact of advertising efforts, distribution intensity and store ...
Leslie Lang, Abhishek Behl, Francisco Guzmán, V. Pereira, M. del Giudice   +4 more
semanticscholar   +1 more source

Services Concepts in Marketing Textbooks: A Consideration of Product and Distribution [PDF]

Journal of Marketing Education, 1988
Despite the importance of services to marketers, and the substantial amount of services marketing literature, marketing principles textbooks still tend to reflect a goods orientation. Product and distribution concepts in texts are reviewed, relevant services literature cited, and textbook authors encouraged to consider services issues more precisely ...
openaire   +1 more source

Internet and peer-to-peer distributions in markets for digital products

Economics Letters, 2003
Abstract This short paper investigates how publishers of digitally-stored products (such as computer software, movies, books and music titles) can utilize the Internet's distribution channels, such as peer-to-peer (P2P) and Gnutella, to enhance sales of their product sold in stores.
Oz Shy, Amit Gayer
openaire   +2 more sources

Competitive advantage in the marketing of products within the enlarged European Union

, 2007
Purpose – The purpose of this paper is to analyse competitive advantage in relation to the formulation of competitive product marketing strategies in European Union (EU) firms.
Urša Golob, K. Podnar
semanticscholar   +1 more source

Market Share and Product Distribution: Re-Tested and Extended

SSRN Electronic Journal, 2006
In Marketing Science’s review of empirical generalizations in marketing, Reibstein and Farris (1995) provide a model for the relationship of market share (MS) and product distribution (D). The relationship is generally convex, with high share brands having more share points per point of distribution.
Michael Krüger, Michael Krüger, Brian Harper   +2 more
openaire   +2 more sources

Marketing and consumption of art products: the movie industry

, 2018
Purpose The purpose of this paper is to investigate the impact of the importance, assigned by audiences, of factors such as people, movie features, script, price, promotion, and distribution channels (defined as a movie marketing mix) on the ...
Elif Ulker‐Demirel, Ayse Akyol, Gülhayat Gölbasi Simsek   +2 more
semanticscholar   +1 more source

Adopting a network marketing model as a distribution channel for hotels in the maldives: An exploratory study

International Journal of Hospitality & Tourism Administration, 2019
Although hoteliers are looking for new ways to distribute their products and services, the concept of network marketing as a method of distribution has yet to be widely adopted by the hotel industry. This study aims to explore the feasibility of adopting
Philip Pong Weng Wong, A. Nasir
semanticscholar   +1 more source

Non-Muslim consumers’ intention to purchase halal food products in Malaysia

Journal of Islamic Marketing, 2020
Purpose This study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect.
Yong Hion Lim, Suddin Lada, R. Ullah, A. A. Adis   +3 more
semanticscholar   +1 more source

The Distribution of Grain and Grain Products from the Chicago Market

Journal of Business of the University of Chicago, 1935
I N A recently published study3 the authors have shown how grain receipts were concentrated at Chicago from a wide area of supply in the central and southwestern states during the crop years I924-25 through I932-33. The purpose here is to reveal the disposition of these receipts during the same period. Figure i shows the long-time fluctuations in grain
David A. Revzan, Edward A. Duddy
openaire   +2 more sources

Relation of Integrated Marketing Communications with Online Tourist Product Distribution [PDF]

SSRN Electronic Journal, 2009
The increasing communication possibilities in recent decades have contributed to increased and blurred situation as regards information dissemination and feedback among participants in various types of dialogues and communities. This is true especially in tourism industry where it is of vital importance for marketers to integrate their efforts in order
openaire   +2 more sources