Results 11 to 20 of about 1,352,479 (163)
Marketing in SMEs: a '4Ps' self-branding model [PDF]
, 2016 Purpose – The purpose of this paper is to explore the extent to which traditional marketing theory and practice can be applied in small- and medium-sized enterprises (SMEs) and consider how owner-managers perceive their own role in marketing within a ...
Cheng, R +3 more
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MARKET MANAGEMENT IN MARKET ACTIVITY
Zeszyty Naukowe Akademii Sztuki Wojennej, 2019 The article points to the social aspects of marketing in the market activity of business entities. It results in the processual character of management in the exchange of products (values) between two sides of the market (demand and supply), which consists of two market groups (two groups of people). It is these groups of people that are the subject of
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The ZMET Technique: A New Paradigm for Improving Marketing and Marketing Research [PDF]
, 2005 For decades, marketing and marketing research have been based on a concept of consumer behaviour that is deeply embedded in a linear notion of marketing activities.
van Dessel, Maria
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Selecting an IMC Career: Influences, Choices and Destinations [PDF]
, 2006 Integrated marketing communication incorporates both customer and non-customer stakeholder groups. While the literature commonly refers to this distinction as marketing communication and corporate communication, respectively, and practitioners accept the
Larkin, Ingrid +2 more
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The interface between transactional and relational orientation in small service firm's marketing behaviour [PDF]
, 2003 This paper presents and discusses findings of a cross-country study of small service firm marketing behavior. These findings demonstrate that small service firms are flexible in the marketing approaches that they adopt.
Hultman, C., Shaw, E.
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Deriving consensus rankings via multicriteria decision making methodology
, 2012 Purpose - This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia.
Ling, Amy Poh Ai +2 more
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Imputing unknown competitor marketing activity with a Hidden Markov Chain
, 2014 We demonstrate on a case study with two competing products at a bank how one can use a Hidden Markov Chain (HMC) to estimate missing information on a competitor's marketing activity.
Haughton, Dominique +5 more
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Entrepreneurial marketing : a historical perspective on development and practice [PDF]
, 2001 Entrepreneurial marketing is a term which is receiving increasing use. It essentially encompasses two very distinct areas of management: marketing and entrepreneurship.
Collinson, E.M., Shaw, E.
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Marketing implications of traditional and ICT-mediated leisure activities [PDF]
, 2009 This study investigates the role of traditional and information and communication technology (ICT)-mediated leisure activities in consumer behaviour.
Lee, R.Y., Murphy, J., Zorn, S.F.
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Compulsion in Active Labour Market Programs [PDF]
SSRN Electronic Journal, 2007 This paper examines compulsion in active labour market programmes (ALMP). When an unemployed worker has to participate in a programme in order to remain eligible for benefits there are two seperate effects. First, there is the treatment effect, i.e. the programme makes the worker more attractive for a potential employer or makes search more efficient ...
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