Results 11 to 20 of about 10,612,976 (358)
Customer Experience in Fintech
Journal of Theoretical and Applied Electronic Commerce Research, 2021 The purpose of this paper is to analyse customer experience (CX) in the fintech sector. Fintech is a dynamic and innovative field that fully benefits from advances in information and communication technology.
Cătălin Mihail Barbu +3 more
doaj +1 more source
The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry
Sustainability, 2022 Instagram is used as an effective and visual marketing channel for building brand equity in the minds of consumers. Therefore, this study aims to classify Instagram marketing activities and analyze the associated effects on customer-based brand equity ...
Cho-I Park, Young Namkung
semanticscholar +1 more source
Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine [PDF]
Problems and Perspectives in Management, 2018 Under reducing domestic demand for food in Ukraine and increasing dependence on the world food market, a significant part of quasi-price rent from its sale is assigned by intermediary exporters, thus reducing the welfare of domestic commodity producers ...
Oksana H. Penkova +4 more
doaj +1 more source
Assessment of ecological and economic efficiency of agricultural lands preservation [PDF]
Environmental Economics, 2018 The article substantiates the necessity to define and generalize the criteria for assessing the ecological and economic efficiency of using agricultural lands.
Dmytro Semenda, Olga Semenda
doaj +1 more source
Social media marketing activities and tourists’ purchase intention
International Journal of Data and Network Science, 2023 This study aims to examine the influence of brand image as a mediator between social media marketing activity and tourist intentions to visit tourist sites in Jordan.
M. Alsoud +5 more
semanticscholar +1 more source
Вісник: Київський інститут бізнесу та технологій, 2021 The article points out that without a developed and functioning marketing strategy, an enterprise engaged in the production of any goods or services will not be able to withstand competition, to act effectively in accordance with market requirements ...
I. Mosiichuk, K. Kashchuk
doaj +1 more source
Journal of Theoretical and Applied Electronic Commerce Research, 2021 This research examines the relationship between social media marketing activities and purchase intention mediated by trust and brand image to confirm the constructs with practical applicability, specifically in a growing online ride-hailing service ...
M. Moslehpour +3 more
semanticscholar +1 more source
Methodological bases of estimating the efficiency of organizational and economic mechanism of regulatory policy in agriculture [PDF]
Global Journal of Environmental Science and Management, 2019 Ukrainian agriculture creates 12-14% of GDP. Ensuring the conditions for sustainable economic development implies the use of adequate mechanisms for regulating economic processes by the government.
N. Shibaeva +5 more
doaj +1 more source
The impact of digitalization on marketing activities in manufacturing companies
The TQM Journal, 2023 PurposeThe purpose of the paper is to present an empirical study that examines the impact of digitalization on informative, strategic and operational marketing activities in manufacturing companies from the entrepreneurial perspective.Design/methodology ...
Emanuela Conti +2 more
semanticscholar +1 more source
, 2021 Social media marketing (SMM) is a new field that involves the marketing of goods, services, information, and ideas via online networks and social media.
Blend Ibrahim +2 more
semanticscholar +1 more source