Prospects for the market turnover of agricultural land in Ukraine [PDF]
The problems of organizing the functioning of the land market in Ukraine remain unregulated. Gradually, they have moved from the economic plane to the political one, thereby exacerbating social tensions in the society. The current state of land relations
Mykola Koroteyev+4 more
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Customer Experience in Fintech
The purpose of this paper is to analyse customer experience (CX) in the fintech sector. Fintech is a dynamic and innovative field that fully benefits from advances in information and communication technology.
Cătălin Mihail Barbu+3 more
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Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine [PDF]
Under reducing domestic demand for food in Ukraine and increasing dependence on the world food market, a significant part of quasi-price rent from its sale is assigned by intermediary exporters, thus reducing the welfare of domestic commodity producers ...
Oksana H. Penkova+4 more
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Assessment of ecological and economic efficiency of agricultural lands preservation [PDF]
The article substantiates the necessity to define and generalize the criteria for assessing the ecological and economic efficiency of using agricultural lands.
Dmytro Semenda, Olga Semenda
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The article points out that without a developed and functioning marketing strategy, an enterprise engaged in the production of any goods or services will not be able to withstand competition, to act effectively in accordance with market requirements ...
I. Mosiichuk, K. Kashchuk
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Methodological bases of estimating the efficiency of organizational and economic mechanism of regulatory policy in agriculture [PDF]
Ukrainian agriculture creates 12-14% of GDP. Ensuring the conditions for sustainable economic development implies the use of adequate mechanisms for regulating economic processes by the government.
N. Shibaeva+5 more
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A number of specialists consider the corporate brand as an addition to the product, which allows for its comprehensive identification and differentiation in the field of competitive communication business interaction.
Serhii Kasian+2 more
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Forming Trust in the Medical System Through Marketing Activities of Medical Institutions of Certain Territories [PDF]
The peculiarity of social development in modern life is the development of the role of knowledge and information in society, in the intensive promotion of information technology, and in the formation of new qualitative forms of information interaction ...
Anna Rosokhata+4 more
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INNOVATION PROGRAMS MODELS: Design and management
Projetos de inovação podem desenhar, desenvolver e implementar uma abordagem prática e estruturada, com o objetivo de criar um modelo gerencial de inovação.
Joaquin Jose Carvalho Proença
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THE PERCEIVED VALUE OF BRAND BUILDING: DO SMALL AND MEDIUM ENTERPRISES IN SOUTH AFRICA RECOGNISE ITS VALUE? [PDF]
Branding is a crucial resource for small and medium-sized enterprises (SMEs). The aim was to explore SME owners’ perceptions of branding, and to determine whether these perceptions had an impact on the marketing focus of the enterprise.
Wiid J.A., Cant M.C.
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