Results 21 to 30 of about 10,612,976 (358)
Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej, 2022 A number of specialists consider the corporate brand as an addition to the product, which allows for its comprehensive identification and differentiation in the field of competitive communication business interaction.
Serhii Kasian +2 more
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International Journal of Data and Network Science, 2022 Recent research on Social Media Marketing Activities (SMMA) in the airline industry emphasizes on areas of brand equity, but some research has looked into the function of brand equity in determining the impact of SMMAs on customers.
A. Prasetio +4 more
semanticscholar +1 more source
First Monday, 2021 The main objective of this research is to investigate the impact of social media marketing activities — restricted only to Instagram influencers — on online impulse buying through the mediating effect of source credibility (attractiveness, expertise, and
K. Koay, Chai Wen Teoh, P. Soh
semanticscholar +1 more source
Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises
, 2021 Digital transformation which impacts business operations is one of the most fundamental social and economic occurrences of our times. The paper seeks to find out how digital transformation impacts marketing activities in small and medium-sized ...
M. Ziółkowska
semanticscholar +1 more source
Business marketing activities in Ukraine during wartime
Innovative Marketing, 2022 The war in Ukraine dealt a crushing blow to the country’s economy. The relevance of the topic is due to the marketing ability to be an effective tool for restoring and developing business in Ukraine.
Maxim V. Korneyev +4 more
semanticscholar +1 more source
THE PERCEIVED VALUE OF BRAND BUILDING: DO SMALL AND MEDIUM ENTERPRISES IN SOUTH AFRICA RECOGNISE ITS VALUE? [PDF]
Eurasia: Economics & Business, 2023 Branding is a crucial resource for small and medium-sized enterprises (SMEs). The aim was to explore SME owners’ perceptions of branding, and to determine whether these perceptions had an impact on the marketing focus of the enterprise.
Wiid J.A., Cant M.C.
doaj
INNOVATION PROGRAMS MODELS: Design and management
Revista Estudos e Pesquisas em Administração, 2019 Projetos de inovação podem desenhar, desenvolver e implementar uma abordagem prática e estruturada, com o objetivo de criar um modelo gerencial de inovação.
Joaquin Jose Carvalho Proença
doaj +1 more source
Introducing a New Banking Product Development Model based on Seed Marketing [PDF]
تحقیقات بازار یابی نوین, 2022 In this study, we seek to answer the question of what are the influential factors and indicators on the development of a new product based on seed marketing in the banking industry.
Nasser Hamidi +2 more
doaj +1 more source
European Journal of Marketing, 2021 Purpose In a world where corporate social responsibility (CSR) is a meaningful trend valued by firm stakeholders, it is still not clear how the marketing department integrates corporate-level social responsibility strategy into its departmental ...
Peren Özturan, A. Grinstein
semanticscholar +1 more source
Market Integration and Strike Activity [PDF]
SSRN Electronic Journal, 2005 We consider a two-country model of wage determination with private information in unionized, imperfectly competitive, industries. We investigate the effects of opening up markets to trade as well as of further market integration on the negotiated wage and the maximum delay in reaching an agreement.
MAULEON, Ana, VANNETELBOSCH, Vincent
openaire +4 more sources