ANALISIS STRATEGI MARKETING COMMUNICATION DALAM MENINGKATKAN OKUPANSI DI GRAND MERCURE MALANG MIRAMA [PDF]
In the hotel industry, marketing communications is an important component in the marketing strategy of a good or service. The type of research used by researchers is descriptive research with a qualitative approach.
Firdaus, Anas Rizky
core
Claiming market ownership: Territorial activism in stigmatized markets
Journal of Business ResearchBrands that seek to serve stigmatized markets are frequently targeted with activism by stigmatizers who hold discrediting beliefs about the products, practices and/or people associated with such markets. Drawing on an inductive analysis of a large set of qualitative data in the halal food and beverage market, we identify three triggers that make ...
Ozlem Sandikci +2 more
openaire +3 more sources
Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
core
Market Expansion and Elasticity Improvement as Complementary Marketing Activities
, 2003 Consider a marketing division of a monopoly firm that faces two marketing options: Market enlargement and elasticity improvement. These options are conceived in terms of the target of the firm’s advertising campaigns: Potential new consumers versus existing consumers.
Mantovani, Andrea, Amir, Rabah
openaire +4 more sources
Commentary on Han & Shi: The presence of recreational cannabis dispensaries and storefront marketing activities in residential neighborhoods-recent evidence for associations with individual cannabis use. [PDF]
Addiction, 2023 Livne O.
europepmc +1 more source
An analysis of marketing programmes adopted by regional small and medium-sized enterprises [PDF]
, 2010 Originality/value – Their ability to understand their marketplace and to become truly competitive relies on SMEs developing a deeper understanding of their current marketing decision-making processes through the systematic adoption of more robust ...
Holliman, David +2 more
core +2 more sources
Corruption, governmental activities and markets
IMF Working Papers, 1994 Paper discusses the factors that contribute to the spread of corruption as well as the implications of corruption for markets and for public sector activities. It is argued that corruption can be contained mainly by a scaling down of the public sector activities that stimulate its growth.
openaire +2 more sources
Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context. [PDF]
Front Psychol, 2022 Sohaib M, Safeer AA, Majeed A.
europepmc +1 more source
NEW TRENDS IN THE ADVERTISING POLICY OF ROMANIAN AND UE COMPANIES [PDF]
CEE Marketing Managers use the economic recession to reconsider its approach. A recent survey done among CEE marketing directors (Central and Eastern Europe) showed that recent economic pressure has not only cut short-term budget, but it shows that ...
Gherman Cristina
core
The Nexuses Between Social Media Marketing Activities and Consumers' Engagement Behaviour: A Two-Wave Time-Lagged Study. [PDF]
Front Psychol, 2022 Shang Y +6 more
europepmc +1 more source