Results 21 to 30 of about 10,278,822 (344)

Assessment of ecological and economic efficiency of agricultural lands preservation [PDF]

open access: yesEnvironmental Economics, 2018
The article substantiates the necessity to define and generalize the criteria for assessing the ecological and economic efficiency of using agricultural lands.
Dmytro Semenda, Olga Semenda
doaj   +1 more source

Customer Experience in Fintech

open access: yesJournal of Theoretical and Applied Electronic Commerce Research, 2021
The purpose of this paper is to analyse customer experience (CX) in the fintech sector. Fintech is a dynamic and innovative field that fully benefits from advances in information and communication technology.
Cătălin Mihail Barbu   +3 more
doaj   +1 more source

Methodical Aspects of Documenting the Marketing Activities [PDF]

open access: yesОблік і фінанси, 2020
The effectiveness of accounting for marketing costs depends on the correct documentation of the consumed resources of the enterprise. The purpose of the article is to justify the methodical foundations of documenting the marketing activities. As analysis
Hanna Verzilova
doaj   +1 more source

The Accounting Interpretation of the Costs of Marketing Activities of Trading Enterprise [PDF]

open access: yesBìznes Inform, 2020
In the turbulence of today’s business environment, the priority attention of the management of trading enterprises deserves the financial effectiveness and efficiency of activities focused on the continuous collection of information, its analytical ...
Verzilova Hanna R.
doaj   +1 more source

Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism

open access: yes, 2021
Social media marketing (SMM) is a new field that involves the marketing of goods, services, information, and ideas via online networks and social media.
Blend Ibrahim   +2 more
semanticscholar   +1 more source

Compulsion in Active Labour Market Programs [PDF]

open access: yesSSRN Electronic Journal, 2007
This paper examines compulsion in active labour market programmes (ALMP). When an unemployed worker has to participate in a programme in order to remain eligible for benefits there are two seperate effects. First, there is the treatment effect, i.e. the programme makes the worker more attractive for a potential employer or makes search more efficient ...
C Jan, van Ours, van Ours
openaire   +7 more sources

The research results of the competitive capacity of enterprises’ formation through marketing strategies

open access: yesВісник: Київський інститут бізнесу та технологій, 2021
The article points out that without a developed and functioning marketing strategy, an enterprise engaged in the production of any goods or services will not be able to withstand competition, to act effectively in accordance with market requirements ...
I. Mosiichuk, K. Kashchuk
doaj   +1 more source

Methodological bases of estimating the efficiency of organizational and economic mechanism of regulatory policy in agriculture [PDF]

open access: yesGlobal Journal of Environmental Science and Management, 2019
Ukrainian agriculture creates 12-14% of GDP. Ensuring the conditions for sustainable economic development implies the use of adequate mechanisms for regulating economic processes by the government.
N. Shibaeva   +5 more
doaj   +1 more source

Instagram influencer marketing: Perceived social media marketing activities and online impulse buying

open access: yesFirst Monday, 2021
The main objective of this research is to investigate the impact of social media marketing activities — restricted only to Instagram influencers — on online impulse buying through the mediating effect of source credibility (attractiveness, expertise, and
K. Koay, Chai Wen Teoh, P. Soh
semanticscholar   +1 more source

Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises

open access: yes, 2021
Digital transformation which impacts business operations is one of the most fundamental social and economic occurrences of our times. The paper seeks to find out how digital transformation impacts marketing activities in small and medium-sized ...
M. Ziółkowska
semanticscholar   +1 more source

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