Extreme heat and stock market activity [PDF]
Ecological Economics, 2021 We aim to advance our understanding of the adverse effects of extreme temperatures by examining the extent to which high temperatures affect stock market activity. We address this question by analyzing the trading volumes on the French stock market on days when the weather in Paris is excessively hot over the period 1995-2019.
Peillex, Jonathan +3 more
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Modeling the Demand for Educational Products of Higher Education Institutions in Ukraine [PDF]
Problemi Ekonomiki, 2018 Higher education institutions switch to market methods and management models that provide for the reorientation of their activities to the needs of the market.
Zhehus Olena V.
doaj
Entrepreneurial opportunities and possibilities for financing marketing activities using EU Funds [PDF]
Journal of Economic and Social Development (Varaždin), 2022 The modern global market presents increasing challenges before entrepreneurs to find an effective set of marketing activities and communication channels.
Ante Roncevic, Matija Kikelj
doaj
Market Expansion and Elasticity Improvement as Complementary Marketing Activities
Research Papers in Economics, 2003 Consider a marketing division of a monopoly firm that faces two marketing options: Market enlargement and elasticity improvement. These options are conceived in terms of the target of the firm’s advertising campaigns: Potential new consumers versus existing consumers.
Mantovani, Andrea, Amir, Rabah
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Attracting the Tourism Potential of Ukraine to the “Unloading” of the World Flows [PDF]
Problemi Ekonomiki, 2018 The article highlights the study of ways and possibilities for attracting the domestic tourism potential in accepting part of the growing world tourist flow to solve the problem of the “overloading” of famous cultural monuments and wonders of the world ...
Raкhman Mahbubur S.
doaj
Decision support system for promotion of Faculty of Business and Economics Mendel University
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012 Decreasing number of secondary school graduates means that, for college, it becomes more difficult to fulfill guide number of newly admitted students. In order to maintain an optimum number of registered students, the Faculty of Business and Economics ...
Pavel Turčínek, Arnošt Motyčka
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Introducing a New Banking Product Development Model based on Seed Marketing [PDF]
تحقیقات بازار یابی نوین, 2022 In this study, we seek to answer the question of what are the influential factors and indicators on the development of a new product based on seed marketing in the banking industry.
Nasser Hamidi +2 more
doaj +1 more source
Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills [PDF]
, 2012 The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the contemporary emphasis on marketing ...
Brennan, Ross, Vos, Lynn
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PROFILING THE DRIVERS OF MARKET POWER OF WINERIES. THE CASE OF SOUTHERN BULGARIA [PDF]
Journal of Bio-Based Marketing, 2020 During last decade the competition on wine market of Europe is going higher. This is a result from regulation of wine industry under common agricultural policy of European Union.
Petar Borisov, Teodor Radev
doaj
THE PLACE OF MARKETING ACTIVITIES IN THE CRISIS MANAGEMENT SYSTEM
Three Seas Economic Journal, 2022 The purpose of the article is to establish the place of marketing in crisis management of the enterprise, to study the role of the main aspects of crisis marketing in modern enterprises; mastering the components of marketing crisis management of ...
Mariia Bahorka +2 more
doaj +1 more source