Results 301 to 310 of about 10,278,822 (344)

Understanding the Use of Community Involvement in Rural Food Environment Modifications: A Systematic Review. [PDF]

Curr Nutr Rep
Liew Y, Brown LJ, Madden R, Alston L, Urquhart L, Heaney S, Schumacher T.   +6 more
europepmc   +1 more source

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Delineating the Effects of Social Media Marketing Activities on Generation Z Travel Behaviors

Journal of Travel Research, 2022
Generation Z (Gen Z) has emerged as the largest and most challenging consumer group for destination marketers. This study investigates the varying effects of social media marketing activities (SMMAs) on Gen Z travel behaviors.
Juanita C. Liu, Chaohui Wang, T. Zhang, Haohao Qiao   +3 more
semanticscholar   +1 more source

Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination

Journal of Promotion Management, 2021
This research investigates the robustness of the relationship between social media marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on six contextual factors classified into three categories: methodological ...
Blend Ibrahim
semanticscholar   +1 more source

The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust

International Journal of Bank Marketing, 2021
PurposeThis research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh.
M. Hafez
semanticscholar   +1 more source

The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Journal of Marketing Communications, 2021
The social media revolution has massively transformed marketing plans and practices in the business world. Moreover, marketers can reinforce customer–brand relationships through companies’ social media marketing (SMM) plans and gain a clear understanding
Blend Ibrahim, Ahmad Aljarah
semanticscholar   +1 more source

How Social Media Marketing Activities (SMMAs) and Brand Equity Affect the Customer's Response: Does Overall Flow Moderate It?

Journal of Internet Commerce, 2021
Nowadays, the growing importance of marketing activities in social media (SM) has attracted a lot of attention in researches and industries around the world.
A. Zarei, Hamta Farjoo, Hooshmand Bagheri Garabollagh   +2 more
semanticscholar   +1 more source

Option Market Activity

Review of Financial Studies, 2006
This article uses a unique option data set to provide detailed descriptive statistics on the purchased and written open interest and open buy and sell volume of several classes of investors. We also show that volatility trading through straddles and strangles accounts for a small fraction of option trading volume and presents evidence that a large ...
Lakonishok, J., Lee, I., Pearson, N.D., Poteshman, A.M.   +3 more
openaire   +3 more sources

Marketing Activity, Blogging and Sales [PDF]

SSRN Electronic Journal, 2011
Abstract The recent growth of consumer-generated media (CGM), also known as “new” media, has changed the interaction between consumers and firms from being unidirectional to being bidirectional. However, CGM are almost always accompanied by traditional media (such as TV advertising).
Hiroshi Onishi, Puneet Manchanda
openaire   +2 more sources