Results 301 to 310 of about 10,612,976 (358)
Some of the next articles are maybe not open access.
Review of Financial Studies, 2006
This article uses a unique option data set to provide detailed descriptive statistics on the purchased and written open interest and open buy and sell volume of several classes of investors. We also show that volatility trading through straddles and strangles accounts for a small fraction of option trading volume and presents evidence that a large ...
Lakonishok, J. +3 more
openaire +2 more sources
This article uses a unique option data set to provide detailed descriptive statistics on the purchased and written open interest and open buy and sell volume of several classes of investors. We also show that volatility trading through straddles and strangles accounts for a small fraction of option trading volume and presents evidence that a large ...
Lakonishok, J. +3 more
openaire +2 more sources
Marketing Coprovided Activities
The Journal of Continuing Education in Nursing, 2014Coproviding is a wonderful way for two or more organizations to work together to provide continuing nursing education. To be transparent to the learners, marketing materials identify the parties involved and prominently note the name of the organization accountable for developing the activity and awarding the contact hours.
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Perceived social media marketing activities and consumer-based brand equity
, 2020PurposeThe purpose of this research is to investigate the influence of perceived social media marketing activities on consumer-based brand equity, mainly predicated on the S-O-R model.
K. Koay +3 more
semanticscholar +1 more source
Journal of Promotion Management, 2020
Social media marketing activities have been grasping considerable attention from marketers and researchers recently, as demonstrated by more research efforts investigating these relatively new marketing channels and their impacts. This study reports on a
Blend Ibrahim, Ahmad Aljarah, B. Ababneh
semanticscholar +1 more source
Social media marketing activities have been grasping considerable attention from marketers and researchers recently, as demonstrated by more research efforts investigating these relatively new marketing channels and their impacts. This study reports on a
Blend Ibrahim, Ahmad Aljarah, B. Ababneh
semanticscholar +1 more source
Subjects of marketing activities
Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products), 2021The purpose of the article is to identify the subjects of marketing activities and to classify them according to certain classification criteria. The article provides an extended classification of marketing subjects, gives their brief description, establishes requirements for marketers and managers performing MA functions, identifies the advantages and
M.A. Nikolaeva, D.R. Kostrubova
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International Journal of Advertising, 2020
Social media are increasingly leveraged on for the establishment of strong consumer–brand relationships, however the causal relationships leading to them have yet to be clarified.
George G. Panigyrakis +2 more
semanticscholar +1 more source
Social media are increasingly leveraged on for the establishment of strong consumer–brand relationships, however the causal relationships leading to them have yet to be clarified.
George G. Panigyrakis +2 more
semanticscholar +1 more source
Price fluctuations and market activity
Physica A: Statistical Mechanics and its Applications, 2001zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Gopikrishnan, P. +4 more
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Marketing Activity, Blogging and Sales
SSRN Electronic Journal, 2011Abstract The recent growth of consumer-generated media (CGM), also known as “new” media, has changed the interaction between consumers and firms from being unidirectional to being bidirectional. However, CGM are almost always accompanied by traditional media (such as TV advertising).
Hiroshi Onishi, Puneet Manchanda
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Journal of Management in Engineering, 1991
This article identifies the three marketing conditions that exist in the architectural/engineering (A/E) marketplace. These three conditions are reactive, interactive, and progressive. Proactive marketing, so often used to define a firm’s marketing activity, includes both interactive and progressive activities.
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This article identifies the three marketing conditions that exist in the architectural/engineering (A/E) marketplace. These three conditions are reactive, interactive, and progressive. Proactive marketing, so often used to define a firm’s marketing activity, includes both interactive and progressive activities.
openaire +1 more source
The influence of social media marketing activities on customer loyalty
Benchmarking : An International Journal, 2018PurposeThe purpose of this paper is to examine the impact of perceived social media marketing activities (SMMAs) on customer loyalty via customer equity drivers (CEDs) in an e-commerce context.Design/methodology/approachThe study surveyed 371 students ...
Mayank Yadav, Z. Rahman
semanticscholar +1 more source