Results 121 to 130 of about 857,108 (306)

Entrepreneurship and Conway’s Game of Life: A Theoretical Approach from a Systemic Perspective

Administrative Sciences
This study establishes a comprehensive structural isomorphism between Conway’s Game of Life and the entrepreneurial process, analysing the latter as a complex adaptive system governed by non-linear dynamics rather than linear predictability.
Félix Oscar Socorro Márquez, Giovanni Efrain Reyes Ortiz, Harold Torrez Meruvia   +2 more
doaj   +1 more source

The effects of cause and donation size of cause-related marketing program on consumers' intention to buy [PDF]

There were different understandings of cause-related marketing in the past. It has been described as a form of horizontal cooperative sales promotion, a tie-in between corporate philanthropy and sales promotion, synonymous with corporate sponsorship of ...
Dubravka Sinčić Ćorić, Marija Dropuljić, Nataša Kurnoga Živadinović   +2 more
core  

PELAKSANAAN BAURAN KOMUNIKASI PEMASARAN PADA PT. EXCELCOMINDO PRATAMA UNTUK MENINGKATKAN PELANGGAN (Studi Pada PT. EXCELCOMINDO PRATAMA Cabang Bondowoso) [PDF]

, 2009
The more rapidly the field of telecommunications competition, and the emergence of the companies engaged in the same field makes PT. Exelcomindo Pratama must compete in the capture market share.
Ratih, Triana
core  

Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?

Agribusiness, EarlyView.
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik, Franziska Mittag, Laura Hellstern, Sebastian Hess   +3 more
wiley   +1 more source

The Power of Unity: Collective Action and Smallholder Agricultural Performance in West Africa

Agribusiness, EarlyView.
ABSTRACT We analyze the impact of collective action through farmer‐based organizations (FBOs) on smallholders' farm performance and income inequality in Ghana, Benin, The Gambia, and Mali. We find that FBO membership increases cereal yield in Ghana and The Gambia, legume yield in Mali, ruminant numbers in Benin and The Gambia, and total farm income in ...
Emmanuel Donkor, Bright Owusu Asante, David Boansi, Victor Owusu   +3 more
wiley   +1 more source

Investigating Decision-Support Chatbot Acceptance Among Professionals: An Application of the UTAUT Model in a Marketing and Sales Context

Journal of Theoretical and Applied Electronic Commerce Research
This study investigates the acceptance of an AI-powered decision-support chatbot among professionals in a marketing and sales context, addressing a gap in technology acceptance research by examining data-intensive decision environments that remain ...
Sven Kottmann, Jürgen Seitz
doaj   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

Dietary Phospholipids and Their Impact on Crustacean Physiology: Growth, Metabolism, Immunity, and Beyond

Aquaculture Nutrition
Phospholipids (PL) are widely used as aquafeed to enhance aquaculture production, particularly in crustaceans. The most common source of PL for aquaculture is lecithin, which is derived from both animals (e.g., eggs) and plants (e.g., soybeans ...
Hrishika Barua, Mahima Ranjan Acharjee, Stephen G. Giteru, Methila Chowdhury, Haizhou Wu, Lokesh Kumar, Mirja Kaizer Ahmmed   +6 more
doaj   +1 more source

Evaluating Marketing Channel Options for Small-Scale Fruit and Vegetable Producers [PDF]

An investigation of the relative costs and benefits of marketing channels used by typical smallscale diversified vegetable crop producers is conducted.
LeRoux, Matthew N., Roth, Monika, Schmit, Todd M., Streeter, Deborah H.   +3 more
core   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

Agribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source