Results 111 to 120 of about 92,760 (306)

Analysis of the Effectiveness of Digital Strategy in Increasing Product Sales with the EPIC Model Approach

Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri
This study aims to evaluate the effectiveness of digital strategy in increasing sales of hijab products at CV Age Group. This research uses market research methods to develop and implement a digital strategy focusing on social media and paid advertising ...
Rozikin Rozikin, M. Imron Mas'ud
doaj   +1 more source

Objective Facts or Misleading Hype? Associations between Features of E-Cigarette Marketing and Sales on a Chinese E-Commerce Platform. [PDF]

Int J Environ Res Public Health, 2020
Chen Y, Sun S, Zhao X, Zhou H, Wang F.
europepmc   +1 more source

FARMER-TO-CONSUMER DIRECT MARKETING: SALES AND ADVERTISING ASPECTS OF NEW JERSEY OPERATIONS

This article provides insights into the sales and advertising operations and characteristics of direct marketing enterprises in New Jersey. Sales data are analyzed with respect to the number of acres planted, related products, products sold that were ...
Thatch, Daymon W., Fabian, Morris S., Wanzala, Maria N., Nayga, Rodolfo M., Jr.   +3 more
core  

Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?

Agribusiness, EarlyView.
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik, Franziska Mittag, Laura Hellstern, Sebastian Hess   +3 more
wiley   +1 more source

SOME BASIC SKILLS FOR SUCCESSFUL PERSONAL SALES [PDF]

As one of the instruments of the promotional mix, personal sales are related to the strategy and purposes of the promotional policy and directed to stimulating and enhancing of sales of offered goods and services.
Vanya Kuzdova Banabakova
core  

The relationship between in-store marketing and observed sales for organic versus fair trade products

, 2012
To stimulate sales of sustainable products, such as organic and fair trade products, retailers need to know whether their in-store instruments effectively enhance market shares. This study uses sales data and a multilevel modeling approach to explain the
Nierop, J.E.M., van, Herpen, E., van, Sloot, L.M.   +2 more
core   +1 more source

The Power of Unity: Collective Action and Smallholder Agricultural Performance in West Africa

Agribusiness, EarlyView.
ABSTRACT We analyze the impact of collective action through farmer‐based organizations (FBOs) on smallholders' farm performance and income inequality in Ghana, Benin, The Gambia, and Mali. We find that FBO membership increases cereal yield in Ghana and The Gambia, legume yield in Mali, ruminant numbers in Benin and The Gambia, and total farm income in ...
Emmanuel Donkor, Bright Owusu Asante, David Boansi, Victor Owusu   +3 more
wiley   +1 more source

The Interplay of Personal Selling and Direct Marketing: An Exploratory Study in the Pharmaceutical Industry [PDF]

Beyond dispute, personal selling represents the dominant and most effective promotional element in industrial settings, but its costs are quite substantial.
Hansen, Ann-Kristin
core  

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

Marketing and Sales in Ambidextrous Organizations: Organizational Challenges from Digitalization?

, 2018
The subject is wide, and the aim of the chapter is to generate ideas on some potential consequences for marketing management and organization. The chapter ends with a set of propositions serving as starting points for further studies of the links between
Ebba Laurin, Per Andersson, Christopher Rosenqvist, Rosenqvist, Christopher,, Andersson, Per,, Laurin, Ebba,   +5 more
core   +1 more source