Results 111 to 120 of about 857,108 (306)
Testing the Marketing Performance of German Wheat Farmers
Agribusiness, EarlyView.ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley +1 more source
Identifying successful marketing strategies by export regional destination. [PDF]
This study develops a model that explains export sales volume by destination based on a company's export marketing strategy. A seemingly unrelated regression model (SURE) simultaneously estimates the explanatory value of the different elements of the ...
Lado, Nora +2 more
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Agribusiness, EarlyView.ABSTRACT Despite the broad focus on necessity‐ and opportunity‐driven entrepreneurship in research and policy, the entrepreneurial dichotomy within the agribusiness context has not been adequately addressed. This study contributes to closing this knowledge gap by examining youth's perceptions of agribusiness through the lens of the push‐pull motivation
Cool Dady Mangole +6 more
wiley +1 more source
EXPRESSIONS THAT CREATES CONFUSION AMONG THE ELEMENTS OF PROMOTION MIX: SALES PROMOTION
Хабаршысы. Экономика сериясы, 2018 More than 20 years on marketing, research and publications have dealt with research problems based on marketing mix and have mostly examined marketing processes.
A. Ерсой, Д. Келесбаев
doaj
Direct and Intermediated Marketing of Local Foods in the United States [PDF]
This study uses nationally representative data on the marketing of local foods to assess the relative scale of local food marketing channels. This research documents that sales through intermediated marketing channels, such as farmers’ sales to local ...
Low, Sarah A., Vogel, Stephen J.
core +1 more source
U.S. Consumer Preferences for Cage‐Free Eggs and Hen Housing Policies
Agribusiness, EarlyView.ABSTRACT Farm animal welfare (FAW) continues to be a divisive issue in the egg industry. In the United States, 10 states and most major retailers have implemented policies or voluntary pledges to transition to 100% cage‐free egg sales. We use best‐worst scaling and discrete choice experiments to evaluate U.S.
Vincenzina Caputo +3 more
wiley +1 more source
The present approaches of Slovak enterprises to sales in B to B market [PDF]
The recent industrial enterprises in the territory of Slovakia are permanently facing the environment changes and rapid turns in their development cycle.
Jaroslav Kita +2 more
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Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Optimal risk in marketing resource allocation [PDF]
Marketing resource allocation is increasingly based on the optimization of expected returns on investment. If the investment is implemented in a large number of repetitive and relatively independent simple decisions, it is an acceptable method, but risk ...
Alejandro Balbas +2 more
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Agribusiness, EarlyView.ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source