Results 91 to 100 of about 857,108 (306)
Identifying successful sales and marketing strategies that affect customer loyalty in a coffee shop [PDF]
, 2017 .Most small businesses such as coffee shops are concerned with customer loyalty and satisfaction, and increasing profitability. Marketing strategy becomes important when customer loyalty is low.
Huang, Yijia, Wood, Brent
core +1 more source
A Skills Gap Analysis of Farmer Directors of US Farmer Cooperatives
Agribusiness, EarlyView.ABSTRACT Boards of directors are vital to firm performance and are an integral part of the decision‐making process of any business. Several studies have been conducted that observe corporate or nonprofit board characteristics, skills, and the board's connection to firm performance.
Jody S. Herchenbach +5 more
wiley +1 more source
Introduction to the special issue on innovation, knowledge absorption, judgement and decision-making processes [PDF]
European Journal of Management and Business Economics, 2018 Irene Comeig +2 more
doaj +1 more source
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source
Endogeneity and Exogeneity in Sales Response Functions [PDF]
Endogeneity and exogeneity are topics that are mainly discussed in macroeconomics. We show that sales response functions (SRF) are exposed to the same problem if we assume that the control variables in a SRF refl ect behavioral reactions of the supply ...
Wolfgang Polasek
core
Growth of Omnichannel Grocery Retailing and Food Prices
Agribusiness, EarlyView.ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong +2 more
wiley +1 more source
Wacana: Jurnal Sosial dan HumanioraNot all companies can achieve significant sales increases in business or entrepreneurship even though they have implemented various marketing strategies and utilized appropriate social media.
A'isy Salmaa Permatasari +2 more
doaj +1 more source
Outsourcing Salespeople in Building Arousal towards Retail Buying [PDF]
Strategy of outsourcing salespeople (sales promoters) to prospect the customers through inter-personal communication and develop pre-purchase arousal for products and services is being increasingly employed by the manufacturing and marketing firms. Sales
Rajagopal
core
Agribusiness, EarlyView.ABSTRACT Contract farming is a viable strategy agribusinesses rely on to strengthen coordination across actors in the value chain. However, low contract compliance remains a significant setback to agribusinesses' contract performance in low‐ and middle‐income country context.
Umar Shehu Umar +2 more
wiley +1 more source