Results 101 to 110 of about 92,760 (306)

Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis

Agribusiness, EarlyView.
ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török, Gréta Maró, Zsófia Jámbor, Zalán Márk Maró, Barbara Tocco, Péter Balogh, Péter Czine   +6 more
wiley   +1 more source

Magazine sales promotion : a dynamic response analysis [PDF]

, 2006
This paper studies the impact and effectiveness of a type of non-price promotion often used in the European periodical magazines industry to stimulate sales, in which a value pack is sold containing the magazine issue plus another product.
Vidal-Sanz, Jose M., Múgica, Jose M., Esteban-Bravo, Mercedes   +2 more
core  

Testing the Marketing Performance of German Wheat Farmers

Agribusiness, EarlyView.
ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley   +1 more source

Is Youth's Engagement in Agribusiness an Opportunity or a Necessity? A Closer Look at the Situation in South Kivu, Eastern Democratic Republic of the Congo

Agribusiness, EarlyView.
ABSTRACT Despite the broad focus on necessity‐ and opportunity‐driven entrepreneurship in research and policy, the entrepreneurial dichotomy within the agribusiness context has not been adequately addressed. This study contributes to closing this knowledge gap by examining youth's perceptions of agribusiness through the lens of the push‐pull motivation
Cool Dady Mangole, Paul Martin Dontsop Nguezet, Shiferaw Feleke, Victor Manyong, Kamala Kaghoma Christian, Zoumana Bamba, Tahirou Abdoulaye   +6 more
wiley   +1 more source

Competenze di marketing & sales, metriche e performance

, 2011
Il marketing impatta o meno sulle performance aziendali? L’investimento in competenze di Marketing & Sales genera ritorni per le imprese? La risposta che emerge da questo volume è certa.
Cito, Maria Cristina, Saibene, Chiara, Troilo, Gabriele, Guenzi, Paolo, Scarpa, Annalisa   +4 more
core  

U.S. Consumer Preferences for Cage‐Free Eggs and Hen Housing Policies

Agribusiness, EarlyView.
ABSTRACT Farm animal welfare (FAW) continues to be a divisive issue in the egg industry. In the United States, 10 states and most major retailers have implemented policies or voluntary pledges to transition to 100% cage‐free egg sales. We use best‐worst scaling and discrete choice experiments to evaluate U.S.
Vincenzina Caputo, Aaron J. Staples, Jayson L. Lusk, Glynn T. Tonsor   +3 more
wiley   +1 more source

Changing Students’ Perceptions of Professional Selling Using an Online Learning Workshop

Journal for Advancement of Marketing Education, 2016
## Purpose of the Study: This article describes an innovation designed with the goal of enhancing students' perceptions of sales careers and salespeople through a series of educational sales modules.
Nita Paden, Roxanne Stell, Kevin J. Trainor, Sara Mushro   +3 more
doaj   +1 more source

Moving towards a control technique to help small firms monitor and control key marketing parameters: a survival aid

, 2001
This article considers that one way to help the small- and medium-sized enterprise (SME) to survive is to offer it a robust but simple monitoring and control technique that would help it manage the business effectively and this, in turn, should ...
Reynolds, Paul L., Day, John, Lancaster, Geoffrey A., Reynolds, Paul Lewis, Reynolds, Paul, Lancaster, Geoff   +5 more
core   +1 more source

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source

Regional Differences in U.S. Consumer Preferences for Native Woody Shrubs With Varying Aesthetic Characteristics

Agribusiness, EarlyView.
ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn, Ariana P. Torres, Sue Barton, Bridget K. Behe   +3 more
wiley   +1 more source