Results 101 to 110 of about 857,108 (306)
Agribusiness, EarlyView.ABSTRACT This paper explores the convergence in on‐farm diversification strategies of agricultural holdings, between remote areas and more central ones. Using Italian farm‐level data, we explore the determinants of diversification strategies across farms.
Gianluca Grilli +2 more
wiley +1 more source
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
Changing Students’ Perceptions of Professional Selling Using an Online Learning Workshop
Journal for Advancement of Marketing Education, 2016 ## Purpose of the Study: This article describes an innovation designed with the goal of enhancing students' perceptions of sales careers and salespeople through a series of educational sales modules.
Nita Paden +3 more
doaj +1 more source
Estimating the Value Added Product Life Cycle [PDF]
This research analyzes factors affecting product and profit life-cycles for new value added products. The methodology used shows how sales and profits evolve and how exogenous factors affecting sales and profits.
Gedikoglu, Haluk +3 more
core +1 more source
Producers and Consumers Relationship Strategies in the Organic Market in Brazil [PDF]
, 2008 The paper deals with marketing strategies in different sales channels and organic producers and consumers relationship. The empirical study was conducted on 41 organic horticultural farms in 16 municipalities within the Curitiba Metropolitan Area, Paraná,
Constanty, Hadrien +1 more
core
Agribusiness, EarlyView.ABSTRACT Farmers markets provide a direct‐to‐consumer marketing path for farmers and small businesses, facilitating customer discovery and product refinement. This paper explores farmers markets as a business incubator, with a focus on beginning vendors and resilience to a shock, namely, COVID‐19 market restrictions.
Mallory L. Rahe +2 more
wiley +1 more source
Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik IndustriThis study aims to evaluate the effectiveness of digital strategy in increasing sales of hijab products at CV Age Group. This research uses market research methods to develop and implement a digital strategy focusing on social media and paid advertising ...
Rozikin Rozikin, M. Imron Mas'ud
doaj +1 more source
Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis
Agribusiness, EarlyView.ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török +6 more
wiley +1 more source
MILKING THE MOST FROM YOUR PROMOTIONAL DOLLARS: AN ANALYSIS OF AGRIBUSINESS FIRMS SERVING U.S.AGRICULTURAL PRODUCERS [PDF]
Although the marketing mix has been covered in great detail in many veins of literature, very little information exists regarding the mix of marketing tools within the agriculture industry serving U.S. agricultural producers.
Maud ROUCAN-KANE, Whitney O. PEAKE
core
Objective Facts or Misleading Hype? Associations between Features of E-Cigarette Marketing and Sales on a Chinese E-Commerce Platform. [PDF]
Int J Environ Res Public Health, 2020 Chen Y, Sun S, Zhao X, Zhou H, Wang F.
europepmc +1 more source