Results 71 to 80 of about 8,960 (259)
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
Agribusiness, EarlyView.ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
Introduction to the special issue on innovation, knowledge absorption, judgement and decision-making processes [PDF]
European Journal of Management and Business Economics, 2018 Irene Comeig +2 more
doaj +1 more source
Asa Jurnal Penelitian Pendidikan dan PembelajaranThis study analyzes the impact of digital marketing on the sales performance of Batik Nulaba MSMEs in Pekalongan, Central Java. Digital marketing harnesses digital technology and the internet to broaden market reach and enhance consumer engagement.
Rahma Laila Oseany +2 more
doaj +1 more source
Land Rental and Sales Markets in Paraguay [PDF]
SSRN Electronic Journal, 2007 This paper examines the claim that the land rental market can be an effective means of redistributing access to, if not ownership of, land to the rural poor, using Paraguay as our model. The land sales market is also examined. The land rental market in Paraguay's rural areas is found to be very thin, due at least in part to a lack of available credit ...
openaire +3 more sources
Is Precision Agriculture Technology Adoption Persistently Overestimated?
Agribusiness, EarlyView.ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone +5 more
wiley +1 more source
Cost Pass‐Through in Crisis: Evidence From the German Malt‐Beer Supply Chain
Agribusiness, EarlyView.Abstract Global agri‐food supply chains are increasingly exposed to geopolitical shocks, climate volatility, and market consolidation, factors that disrupt traditional price relationships and reshape market power dynamics. Nowhere is this more visible than in the brewing sector, where agricultural raw materials meet complex industrial processing and ...
Nikolas Bublik, Lukáš Čechura
wiley +1 more source
Market‐Based Nutrition Regulation and Adult BMI Dynamics in Latin America
Agribusiness, EarlyView.ABSTRACT Market‐based nutrition policies, including interpretative labeling systems and taxes on sugar‐sweetened beverages (SSBs), have been widely adopted across Latin America to influence dietary choices and address rising obesity rates. While prior research documents change in food purchasing and product reformulation following these policies ...
Emiliano Lopez Barrera, Grace Melo
wiley +1 more source
Implementation of Integrated Marketing Communication in Image of Private Higher Education
Trikonomika, 2017 This study aimed to examine the implementation of integrated marketing communication conducted by private universities in Kuningan Regency and analyze the influence of integrated marketing communication performance which includes advertising, sales ...
Dikdik Harjadi, Dewi Fatmasari
doaj +1 more source