Results 61 to 70 of about 92,760 (306)
, 2011 Because firms do not publicly report marketing expenditures, most studies of the link between firm value and marketing consider advertising (which is publicly reported for many firms) a proxy for marketing.
MinChung Kim +5 more
core +1 more source
Agribusiness, EarlyView.Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley +1 more source
Фінансово-кредитні системи: перспективи розвитку.The purpose of the article is to study the achievements in accounting and reporting of marketing activities of agricultural enterprises to form a scientific basis.
Volodymyr Vlasov, Mykhailo Prodanchuk
doaj +1 more source
An investigation into the antecedents and consequences of collaboration between sales and marketing [PDF]
This thesis explores the antecedents and consequences of collaboration between sales and marketing. The results suggest that collaborative sales and marketing functions have benefits for the organisation in terms of improved business performance.
Le Meunier-FitzHugh, Kenneth Paul
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Agribusiness, EarlyView.Abstract This study explores the rent price ratio in agricultural land markets, crucial for evaluating market efficiency, policy needs, and farmer decision‐making. Traditionally, the analyses faced challenges due to the absence of concurrent sale and rent data for the same land, potentially leading to biased results.
Marius Michels +4 more
wiley +1 more source
How Arrogant are Sales and Marketing Professionals: Perceptions of Business Students
Journal of Applied Marketing Theory, 2010 Arrogance is a problem in business and other sectors of American society. This multi-university study assessed more than 500 business students’ perceptions of arrogance in sales and marketing environments.
Art Weinstein +3 more
doaj +1 more source
Marketing Response Models for Shrinking Beer Sales in Germany [PDF]
Beer sales in Germany are confronted for several years with a shrinking market share in the market of alcoholic beverages. I use the approach of sales response function (SRF) models as in Polasek and Baier (2010) and adapt it to time series observation ...
Wolfgang Polasek
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Agribusiness, EarlyView.ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source
A broken mirror? From representation to presentation of gender in Scandinavian news media
Nordic Journal of Media StudiesAcross Scandinavia, one can witness a situation where gender equality has previously been at the forefront of the political and societal agenda, but where progress now seems to be slowing down.
Kjeldsen Anna Karina +2 more
doaj +1 more source
Does marketing and sales integration always pay off? evidence from a social capital perspective [PDF]
Building on social capital theory, the authors view the marketing and sales interface as a set of inter-group ties and investigate how firms (1) generate value from inter-group relationships and (2) develop the social capital embedded in these ...
Hulland, John +2 more
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