U.S. Agriculture, Biofuel Markets, and Trade: Challenges and Opportunities
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Using an enhanced Computable General Equilibrium (CGE) model (GTAP‐BIO), this study assesses how the expansion in demand for Electric Vehicles (EVs) and the reduction in exports of agricultural products induced by trade disputes negatively affect US agriculture.
Rayan Wolf, Farzad Taheripour
wiley +1 more source
The long-term effect of marketing strategy on brand sales.
, 2010 Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion.
Mela, CF +8 more
core +1 more source
Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry
Marketing Management Journal, 2000 Sales and other marketing professionals were compared in terms of some of their demographic, socioeconomic, and psychographic characteristics. It was generally expected that sales professionals would be different from the other marketing professionals in
PATRICIA KNOWLES, ANUSORN SINGHAPAKDI
doaj +1 more source
Ex‐Ante Assessment of Farm Resilience to Institutional Shocks: A Modeling Approach
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Using the agent‐based model SWISSland, we simulate farm‐level responses and interactions under two institutional shocks: tariff reductions and direct payment reductions. Using a framework we developed, we assess resilience capacities, resilience attributes, and the provision of private and public goods, following the shock.
Nadja El Benni, Gabriele Mack
wiley +1 more source
The determinants of the quality of Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches [PDF]
, 2011 Customer evolution and changes in consumers, determine the fact that the quality of the interface between marketing and sales may represent a true competitive advantage for the firm.
Palacios Fernández, Miguel +2 more
core
Marketing-sales interface and organizational competitiveness
, 2015 This paper focuses on the effectiveness of marketing-sales interfaces in B2B firms. As the body of knowledge on this domain is scarce, there is a greater need to investigate the specific aspects of marketing-sales configurations in such firms.
Avlonitis George J. +3 more
core +1 more source
PERANAN PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN PT SAHABAT JAYA SUKSES
Madani: Jurnal Pengabdian kepada Masyarakat, 2023 PT Sahabat Jaya Sukses is incurring high marketing cost and facing declining sales. These can happen because this company is still doing offline marketing that requires high-cost, has narrow reach marketing, and has less target market’s accuracy.
Edalmen Edalmen, Ervina Ervina
doaj +1 more source
Behavioral Coping With Food Price Inflation: Patterns Among U.S. Households
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Recent food price inflation has placed substantial pressure on household budgets, food security, and mental well‐being. Using Household Pulse Survey data, we combine k‐modes clustering and Double Machine Learning to identify distinct household coping groups and examine differences in how households respond to rising food prices across groups ...
Yuxiang Zhang, Yizao Liu
wiley +1 more source
Optimizing sales mode selection and marketing effort for a B2C marketplace under green product investment uncertainty [PDF]
Journal of Trade SciencePurpose – This study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI).
Dinh Anh Phan, Thi Le Hoa Vo
doaj +1 more source
Knowledge Graphs for Online Marketing and Sales of Touristic Services
Information, 2020 Direct online marketing and sales are nowadays an essential part of almost any business that addresses an end consumer, such as in tourism. On the downside, the data and content required for such marketing and sales are typically distributed, and ...
Anna Fensel +5 more
doaj +1 more source