Best marketing strategy selection using fractional factorial design with analytic hierarchy process
MethodsX, 2020 : Marketing strategies selection for the purpose of increasing the sales revenue is an essential problem that can face any marketing team. Many companies facing difficulties of identifying the best marketing strategy for certain product or service ...
Anas Al-Dawalibi +2 more
doaj +1 more source
Temporary Programs, Lasting Questions: Ad Hoc Assistance in the U.S. Farm Safety Net
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Large ad hoc assistance programs have returned to U.S. farm policy since 2017, operating alongside a more developed safety net built around federally subsidized crop insurance, Title I commodity programs, and standing disaster assistance. This paper reviews the renewed use of ad hoc assistance, documents its recent scale using USDA data, and ...
Alejandro Plastina +1 more
wiley +1 more source
Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry
Marketing Management Journal, 2000 Sales and other marketing professionals were compared in terms of some of their demographic, socioeconomic, and psychographic characteristics. It was generally expected that sales professionals would be different from the other marketing professionals in
PATRICIA KNOWLES, ANUSORN SINGHAPAKDI
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PERANAN PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN PT SAHABAT JAYA SUKSES
Madani: Jurnal Pengabdian kepada Masyarakat, 2023 PT Sahabat Jaya Sukses is incurring high marketing cost and facing declining sales. These can happen because this company is still doing offline marketing that requires high-cost, has narrow reach marketing, and has less target market’s accuracy.
Edalmen Edalmen, Ervina Ervina
doaj +1 more source
Rural Labor Supply and Economic Opportunities: Commuting, Migration, Tariffs, and Immigration
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Some rural counties remain dependent on agricultural or manufacturing jobs, but an increasing proportion have diversified economics. Rural counties also differ in their abilities to commute to an urban market characterized by higher wages and labor productivity.
Peter F. Orazem, Mary C. Ahearn
wiley +1 more source
Chapter 24. Sustainable Marketing and Sales Management [PDF]
, 2022 Unai Tamayo Orbegozo +1 more
openalex +1 more source
Low Participation and Risk Reduction Potential of Supplemental Crop Insurance in the United States
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Federally subsidized crop insurance is a cornerstone of U.S. farm risk management, yet policies with the greatest share of participation only trigger indemnities after losses exceed 15%. Supplemental insurance was introduced to cover part of this deductible, but participation remains largely unchanged.
Francis Tsiboe +2 more
wiley +1 more source
Optimizing sales mode selection and marketing effort for a B2C marketplace under green product investment uncertainty [PDF]
Journal of Trade SciencePurpose – This study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI).
Dinh Anh Phan, Thi Le Hoa Vo
doaj +1 more source
Knowledge Graphs for Online Marketing and Sales of Touristic Services
Information, 2020 Direct online marketing and sales are nowadays an essential part of almost any business that addresses an end consumer, such as in tourism. On the downside, the data and content required for such marketing and sales are typically distributed, and ...
Anna Fensel +5 more
doaj +1 more source
U.S. Agriculture, Biofuel Markets, and Trade: Challenges and Opportunities
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Using an enhanced Computable General Equilibrium (CGE) model (GTAP‐BIO), this study assesses how the expansion in demand for Electric Vehicles (EVs) and the reduction in exports of agricultural products induced by trade disputes negatively affect US agriculture.
Rayan Wolf, Farzad Taheripour
wiley +1 more source