Organisational capabilities for enhancing the sales quotas development process outcomes for pharmaceutical sales forces [PDF]
, 2009 The improvement of the sales quotas development process in Spanish pharmaceutical organisations is challenging as the market environment becomes dramatically complex.
Morelli, Gabriel
core +7 more sources
The Effects of Power and Dependence Asymmetry on Marketing/Sales. [PDF]
, 2007 This paper examines how the power of the Sales unit (department), and the dependence of Marketing Managers on Sales Managers (and vice versa) affect trust in working relationships between those Marketing Managers and Sales Managers. Our results show that
Massey, Graham R., Dawes, Philip L.
core +3 more sources
Digital transformation challenges successful enterprises – an exploration of the collaboration of marketing and sales department in German organizations [PDF]
Innovation & Management Review, 2021 Purpose – The purpose of this study is to investigate the influence of digital transformation on the intersection of marketing and sales departments.
Georg Hauer +2 more
doaj +1 more source
FUTURE MARKETING IN B2B SEGMENT: INTEGRATING ARTIFICIAL INTELLIGENCE INTO SALES MANAGEMENT
International Journal of Innovative Technologies in Economy, 2020 The technological phenomenon of artificial intelligence transforms B2B marketing and approaches to the formation of product value, sales and service.
Koldyshev Maxim Vladimirovich
doaj +1 more source
Impacts of marketing strategies on casual restaurant sales [PDF]
Journal of Project ManagementThis study aims at investigating the impact of marketing strategies, i.e., digital marketing, green marketing, and sensory marketing, on restaurant sales a s well as examining the mediating role of sensory marketing in the effect of digital ...
Abdulaziz Saleh Alrajhi
doaj +1 more source
Salesperson-sales manager social interaction and communication quality : the impact on salesperson cooperation [PDF]
The Retail and Marketing Review, 2014 To get the highest level of performance out of salespeople, companies are searching internally to identify factors that lead to salesperson cooperation. Sales managers create a normative culture that engages the salesperson, which is demonstrated through
S Schetzsle, D Delpechitre
doaj
Social Media as Digital Marketing Tool in MSME: A Systematic Literature Review
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2023 The pandemic has caused difficulties for micro, small, and medium enterprises (MSMEs) in managing their finances, as all activities have been temporarily halted for health recovery. As a result, MSMEs have experienced losses in sales.
Aninda Agustina +2 more
doaj +1 more source
Direct Marketing and the Structure of Farm Sales: An Unconditional Quantile Regression Approach
Journal of Agricultural and Resource Economics, 2015 This paper examines the impact of participation in direct marketing on the entire distribution of farm sales using the unconditional quantile regression (UQR) estimator.
Timothy A. Park
doaj +1 more source
High-Speed Monitoring of Multidimensional Processes Using Bayesian Updates
IEEE Access, 2022 The advent of modern data acquisition and computing techniques has enabled high-speed monitoring of high-dimensional processes. The short sampling interval makes the samples temporally correlated, even if there is no underlying autocorrelation among ...
Sangahn Kim +2 more
doaj +1 more source
The changing role of sales: viewing sales as a strategic, cross-functional process [PDF]
, 2009 Purpose – Although there is substantial practitioner evidence for changes in the role and functioning of sales in the twenty-first century, there is little academic research charting new directions for the sales function in a business- to-business ...
Davies, Iain A. +3 more
core +1 more source