Results 21 to 30 of about 123,879 (295)

Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale – A fNIRS Approach

Frontiers in Neuroscience, 2020
The (re-)launch of products is frequently accompanied by point-of-sale (PoS) marketing campaigns in order to foster sales. Predicting the success of these merchandising elements at the PoS on sales is of interest to research and practice, as the ...
Nadine R. Gier, Enrique Strelow, Enrique Strelow, Caspar Krampe, Caspar Krampe   +4 more
doaj   +1 more source

Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective [PDF]

, 2011
Marketing managers increasingly recognize the need to measure and communicate the impact of their actions on shareholder returns. This study focuses on the shareholder value effects of pharmaceutical direct-to-consumer advertising (DTCA) and direct-to ...
Leeflang, Peter S. H., Osinga E. C., Leeflang, Peter S.H., Wieringa, Jaap E., Osinga, E.C., Peter S.H Leeflang, Wieringa J. E., Leeflang, P.S.H., Srinivasan, S., Srinivasan, Shuba, Ernst C Osinga, Shuba Srinivasan, LEEFLANG, PIETERS, Srinivasan S., Jaap E Wieringa, Osinga, Ernst C., Wieringa, J.E.   +16 more
core   +1 more source

Data utilisation among employees in SMEs in Destination Limfjorden, Denmark

Research in Hospitality Management
This article explores the efforts of Destination Limfjorden in Denmark to enhance employees’ competencies and skills in small and medium-sized tourism enterprises (SMEs) through the strategic use of data.
Henrik S. Pahus, Lars Falk
doaj   +1 more source

Peningkatan Omset Penjualan Kelompok Pengrajin Keset melalui Online Marketing

Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 2021
This program is carried out to increase the income of the "Mekar" women group in Sidoluhur Village, Lawang District, Malang. The "Mekar" women's group is a women's group of equality craftsmen made from patchwork. One of the obstacles they experienced was
Nathasa Pramudita Irianti, Rizki Dwi Aprilia Susanti, Odhitya Desta Triswidrananta, Elita Mega Selvia Wijaya   +3 more
doaj   +1 more source

Safe AI for Healthcare

Blockchain in Healthcare Today
The Coalition for Decentralized Healthcare and Life Sciences (CDHLS) brought together three pioneers at the intersection of medicine and decentralized technology for a candid conversation about what safe AI means for healthcare and how to make it so ...
Jim Nasr, Jelani Clarke, PhD, Owais Durrani. MD   +2 more
doaj   +1 more source

Sales promotions and channel coordination [PDF]

, 2009
Consumer sales promotions are usually the result of the decisions of two marketing channel parties, the manufacturer and the retailer. In making these decisions, each party normally follows its own interest: i.e. maximizes its own profit.
Wierenga, B., Soethoudt, J.M., Soethoudt, H, Wierenga, B. (Berend), Soethoudt, H. (Han), Han Soethoudt, Wierenga, Berend, Berend Wierenga   +7 more
core   +1 more source

Travel and the Chinese outbound tourism market: Governance and Ethical considerations. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2019
The rapid growth of China’s outbound tourism market is appealing to developing nations such as South Africa. The academic literature is still limited in this area and studies on China’s outbound tourism are equally limited in number and in scope. Chinese
Kelsey Keeve, Professor Dr Angelo Nicolaides   +1 more
doaj  

What Is DeSci: Challenges and Market Perceptions

Blockchain in Healthcare Today
Welcome to Decentralized Science (DeSci) — a new framework reimagining how research is funded, shared, and rewarded. The Coalition for Decentralized Healthcare and Life Sciences (CDHLS) brought together three pioneers at the intersection of science ...
Jelani Clarke, PhD , Filippo Frangioni, Jim Nasr   +2 more
doaj   +1 more source

Universal Battery Capacity Degradation Forecasting Driven by Foundation Models Across Diverse Chemistries and Conditions

Advanced Science, EarlyView.
A unified time‐series forecasting framework learns transferable battery capacity‐degradation patterns from 20 heterogeneous datasets spanning chemistries, formats, temperatures, and cycling conditions. A single model delivers competitive predictions on both known and previously unseen datasets, while physics‐guided representation learning improves ...
Joey Chan, Huan Wang, Zhen Chen, Haoyu Pan, Wei Wu, Zirong Wang, Ershun Pan, Min Xie, Lifeng Xi   +8 more
wiley   +1 more source

Residual Value Prediction in Automotive: A Review of Methods and Data With Research Roadmap

IEEE Access
Residual value prediction (RVP) has become a cornerstone of automotive economics, shaping leasing, resale, insurance, fleet management, and long-term brand positioning.
Fatima Rabia Yapicioglu, Alberto Rigenti, Andrea Cisci, Meltem Aksoy, Fabio Vitali, Luca Longo   +5 more
doaj   +1 more source