Results 21 to 30 of about 92,760 (306)

Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective [PDF]

, 2011
Marketing managers increasingly recognize the need to measure and communicate the impact of their actions on shareholder returns. This study focuses on the shareholder value effects of pharmaceutical direct-to-consumer advertising (DTCA) and direct-to ...
Leeflang, Peter S. H., Osinga E. C., Leeflang, Peter S.H., Wieringa, Jaap E., Osinga, E.C., Peter S.H Leeflang, Wieringa J. E., Leeflang, P.S.H., Srinivasan, S., Srinivasan, Shuba, Ernst C Osinga, Shuba Srinivasan, LEEFLANG, PIETERS, Srinivasan S., Jaap E Wieringa, Osinga, Ernst C., Wieringa, J.E.   +16 more
core   +1 more source

Travel and the Chinese outbound tourism market: Governance and Ethical considerations. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2019
The rapid growth of China’s outbound tourism market is appealing to developing nations such as South Africa. The academic literature is still limited in this area and studies on China’s outbound tourism are equally limited in number and in scope. Chinese
Kelsey Keeve, Professor Dr Angelo Nicolaides   +1 more
doaj  

Sales promotions and channel coordination [PDF]

, 2009
Consumer sales promotions are usually the result of the decisions of two marketing channel parties, the manufacturer and the retailer. In making these decisions, each party normally follows its own interest: i.e. maximizes its own profit.
Wierenga, B., Soethoudt, J.M., Soethoudt, H, Wierenga, B. (Berend), Soethoudt, H. (Han), Han Soethoudt, Wierenga, Berend, Berend Wierenga   +7 more
core   +1 more source

Data utilisation among employees in SMEs in Destination Limfjorden, Denmark

Research in Hospitality Management
This article explores the efforts of Destination Limfjorden in Denmark to enhance employees’ competencies and skills in small and medium-sized tourism enterprises (SMEs) through the strategic use of data.
Henrik S. Pahus, Lars Falk
doaj   +1 more source

Residual Value Prediction in Automotive: A Review of Methods and Data With Research Roadmap

IEEE Access
Residual value prediction (RVP) has become a cornerstone of automotive economics, shaping leasing, resale, insurance, fleet management, and long-term brand positioning.
Fatima Rabia Yapicioglu, Alberto Rigenti, Andrea Cisci, Meltem Aksoy, Fabio Vitali, Luca Longo   +5 more
doaj   +1 more source

Using Sales Competition Videos in a Principles of Marketing Class to Improve Interest in a Sales Career

Journal for Advancement of Marketing Education, 2016
## Purpose of the Study: This study describes an easily conducted teaching innovation to enhance introductory marketing students' perception of sales and selling.
Shannon Cummins, Terry Loe, James W. Peltier   +2 more
doaj   +1 more source

The Effects of Power and Dependence Asymmetry on Marketing/Sales. [PDF]

, 2007
This paper examines how the power of the Sales unit (department), and the dependence of Marketing Managers on Sales Managers (and vice versa) affect trust in working relationships between those Marketing Managers and Sales Managers. Our results show that
Massey, Graham R., Dawes, Philip L.
core  

Accounting for Substitution: Improving Estimates of GHG Reductions From Cattle‐Based Product Demand Shifts

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Estimates of reductions in greenhouse gas (GHG) emissions from lower demand for cattle‐based products must account for substitution effects. This study collected data through two surveys—one on ground beef and another on dairy milk—to evaluate substitution effects and potential GHG reductions.
Brandon R. McFadden, Sara Gardner Hedgecock, Lawton L. Nalley, Alvaro Durand‐Morat, Aaron Shew, Rodolfo M. Nayga Jr   +5 more
wiley   +1 more source

Do Tax Incentives for Farmland Leases Increase Farm Supply? Evidence From Iowa's Beginning Farmer Tax Credit

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT In recent decades, agriculture has become increasingly concentrated through horizontal mergers and acquisitions via corporate entities, and policy makers are concerned this will be exacerbated by the aging population of farm operators. To reduce market concentration in agriculture, many states have enacted policies to entice new prospective ...
Justin M. Ross, Wesley M. Zebrowski, Julia C. D. Valliant   +2 more
wiley   +1 more source

The Effect of Nb on the Continuous Cooling Transformation Curves of Ultra-Thin Strip CASTRIP© Steels

Metals, 2015
The effect of Nb on the hardenability of ultra-thin cast strip (UCS) steels produced via the unique regime of rapid solidification, large austenite grain size, and inclusion engineering of the CASTRIP© process was investigated.
Kristin R. Carpenter, Chris R. Killmore
doaj   +1 more source