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Integrating sales and marketing
2011The objective of this chapter is to disentangle the complex issue of managing the integration of Sales and Marketing units. Although several companies strive for an effective coordination of these two units, achieving an appropriate level of integration is all but a simple task.
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Marketing Activity, Blogging and Sales
SSRN Electronic Journal, 2011Abstract The recent growth of consumer-generated media (CGM), also known as “new” media, has changed the interaction between consumers and firms from being unidirectional to being bidirectional. However, CGM are almost always accompanied by traditional media (such as TV advertising).
Hiroshi Onishi, Puneet Manchanda
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2012
AbstractSales forecasts are important for inventory management and for marketing. Inventories can be kept at appropriate levels, and marketing efforts can be addressed in the event that sales projections do not meet a firm's aspirations. This article discusses forecasting methods for durable products, such as high-definition television and hybrid cars,
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AbstractSales forecasts are important for inventory management and for marketing. Inventories can be kept at appropriate levels, and marketing efforts can be addressed in the event that sales projections do not meet a firm's aspirations. This article discusses forecasting methods for durable products, such as high-definition television and hybrid cars,
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Expense Control in Sales and Marketing
Journal of Business Strategy, 1988The most important question to ask when looking into cost reduction and control of sales and marketing is: How many separate sales organizations should be maintained? Multidivisional firms often have a single sales organization for all their products. Sometimes each division has its own sales staff.
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Sustainable markets with short sales
Economic Theory, 2011zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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1990
In 1981 there appeared in the Guardian newspaper a half-page article proclaiming in its headline that in the previous year Britain lost £800 million through foreign exchange ignorance. This was not a reflection on the banks’ foreign exchange dealers but on the inability of our exporters and importers to grasp this particular nettle and by making use of
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In 1981 there appeared in the Guardian newspaper a half-page article proclaiming in its headline that in the previous year Britain lost £800 million through foreign exchange ignorance. This was not a reflection on the banks’ foreign exchange dealers but on the inability of our exporters and importers to grasp this particular nettle and by making use of
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Sales and Collusion in a Market with Storage [PDF]
, 2011 Sales are a widespread and well-known phenomenon that has been documented in several product markets. Regularities in such periodic price reductions appear to suggest that the phenomenon cannot be entirely attributed to random variations in supply, demand, or the aggregate price level.
Francesco Nava, Pasquale Schiraldi
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Marketing and sales: Successful peacekeeping [PDF]
, 2011 Marketing and sales departments carry out two separate functions (Kotler et al. 2007, 1144); nevertheless, they must interact closely with each other, as both are essential parts for the marketing activities in each company. Each company has the goal to fulfill customer needs and also to match the company's sales target followed by financial success ...
Rehme, Sarina, Rennhak, Carsten
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