Results 251 to 260 of about 92,760 (306)
Some of the next articles are maybe not open access.
Marketing and sales: optimization of a neglected relationship
Journal of Business and Industrial Marketing, 2006PurposeThe purpose of this paper is to establish the importance of good coordination between marketing and sales. It aims to examine the research conducted to date, the area of marketing and sales integration and provide guidance to help integrate these functional areas better in industrial marketing firms.
Paul Matthyssens, Wesley J Johnston
exaly +5 more sources
Marketing and sales: Successful peacekeeping [PDF]
, 2011 Marketing and sales departments carry out two separate functions (Kotler et al. 2007, 1144); nevertheless, they must interact closely with each other, as both are essential parts for the marketing activities in each company. Each company has the goal to fulfill customer needs and also to match the company's sales target followed by financial success ...
Rehme, Sarina, Rennhak, Carsten
openaire +4 more sources
The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads [PDF]
Journal of Marketing, 2013 The sales lead black hole-the 70% of leads generated by marketing departments that sales representatives do not pursue-may result from competing demands on sales reps' time. Using the motivation-opportunity-ability framework, the authors consider factors
Gaurav Sabnis +2 more
exaly +2 more sources
Integrating sales and marketing
2011The objective of this chapter is to disentangle the complex issue of managing the integration of Sales and Marketing units. Although several companies strive for an effective coordination of these two units, achieving an appropriate level of integration is all but a simple task.
openaire +2 more sources
2017
Traditionally OUP relied on travellers to promote and sell its books in the UK and branch staff to do so overseas; these activities were managed from the Sales Department at Ely House. Feedback from the branches and UK travellers on customer preferences did not reliably reach editors in Oxford and London.
openaire +2 more sources
Traditionally OUP relied on travellers to promote and sell its books in the UK and branch staff to do so overseas; these activities were managed from the Sales Department at Ely House. Feedback from the branches and UK travellers on customer preferences did not reliably reach editors in Oxford and London.
openaire +2 more sources
Marketing Activity, Blogging and Sales
SSRN Electronic Journal, 2011Abstract The recent growth of consumer-generated media (CGM), also known as “new” media, has changed the interaction between consumers and firms from being unidirectional to being bidirectional. However, CGM are almost always accompanied by traditional media (such as TV advertising).
Hiroshi Onishi, Puneet Manchanda
openaire +1 more source
2012
AbstractSales forecasts are important for inventory management and for marketing. Inventories can be kept at appropriate levels, and marketing efforts can be addressed in the event that sales projections do not meet a firm's aspirations. This article discusses forecasting methods for durable products, such as high-definition television and hybrid cars,
openaire +1 more source
AbstractSales forecasts are important for inventory management and for marketing. Inventories can be kept at appropriate levels, and marketing efforts can be addressed in the event that sales projections do not meet a firm's aspirations. This article discusses forecasting methods for durable products, such as high-definition television and hybrid cars,
openaire +1 more source
Expense Control in Sales and Marketing
Journal of Business Strategy, 1988The most important question to ask when looking into cost reduction and control of sales and marketing is: How many separate sales organizations should be maintained? Multidivisional firms often have a single sales organization for all their products. Sometimes each division has its own sales staff.
openaire +2 more sources