Results 291 to 300 of about 468,283 (304)

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International Journal of Advertising, 2017
Marijke De Veirman, Liselot Hudders
exaly  

Marketing in the Sharing Economy

Journal of Marketing, 2019
Giana M Eckhardt, Baojun Jiang, Aric Rindfleisch   +2 more
exaly  

The future of social media in marketing

Journal of the Academy of Marketing Science, 2019
Gil Appel, Lauren Grewal, Rhonda Hadi
exaly  

Tobacco Control for Clinicians Who Treat Adolescents

Ca-A Cancer Journal for Clinicians, 2003
exaly  

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly  

Big Data consumer analytics and the transformation of marketing

Journal of Business Research, 2016
Sunil Erevelles, Nobuyuki Fukawa
exaly  

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Journal of the Academy of Marketing Science, 2015
Clay M Voorhees, Edward Ramirez
exaly  

Product portfolio and marketing capabilities

2020
openaire   +1 more source

Marketing Capabilities for B2B Firms

2012
Neil A. Morgan, Rebecca J. Slotegraaf
openaire   +1 more source

Markets, mortality and human capabilities

1999
openaire   +1 more source