Results 281 to 290 of about 32,500 (301)

Leveraging marketing capabilities into competitive advantage and export performance

International Marketing Review, 2015
Qun Tan, CARLOS M P Sousa
exaly  

Leveraging firm-level marketing capabilities with marketing employee development

Journal of Business Research, 2011
Douglas W Vorhies
exaly  

MARKETING CAPABILITIES FOR INTERNATIONALIZATION

International Journal of Business Strategy, 2018
openaire   +1 more source

The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence

Journal of the Academy of Marketing Science, 2014
Ralf Wilden, Siegfried P Gudergan
exaly  

The Capability Approach, Education and the Labour Market

2014
Kjeldsen, Christian, Bonvin, Jean-Michel
openaire   +2 more sources

Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities

Journal of the Academy of Marketing Science, 2018
S Arunachalam, Sridhar N Rámaswámí, Pol Herrmann   +2 more
exaly  

An investigation of the factors leading to the development of marketing capabilities and organizational effectiveness

Journal of Strategic Marketing, 1998
Douglas W Vorhies
exaly  

Marketing Capabilities

2009
Tollin, Karin, Schmidt, Marcus
openaire   +1 more source

Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Journal of the Academy of Marketing Science, 2010
Janet Y Murray, Gerald Yong Gao, Masaaki Kotabe   +2 more
exaly  

Stakeholders and Marketing Capabilities in International New Ventures: Evidence from Ireland, Sweden, and Denmark

Journal of International Marketing, 2012
Natasha Evers, Svante Andersson, Martin Hannibal   +2 more
exaly