Results 291 to 300 of about 32,500 (301)

Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes

Journal of the Academy of Marketing Science, 2014
Michael T Krush, Ravipreet S Sohi, Amit Saini   +2 more
exaly  

Closing the Marketing Capabilities Gap

Journal of Marketing, 2011
George S Day
exaly  

Performance implications of market orientation, marketing resources, and marketing capabilities

Journal of Marketing Management, 2012
Liem Viet Ngo, Aron O'Cass
exaly  

Technology capabilities, marketing capabilities and innovation ambidexterity

Technology Analysis and Strategic Management, 2017
exaly  

Digital marketing and brand competitiveness: The mediating role of marketing capability and operational capability

Journal of Retailing and Consumer Services
openaire   +1 more source

Marketing Capabilities for B2B Firms

2012
Neil A. Morgan, Rebecca J. Slotegraaf
openaire   +1 more source

The capability approach, education and the labour market

2012
Kjeldsen, Christian Christrup; id_orcid 0000-0001-5283-5622, Bonvin, Jean-Michel   +1 more
openaire   +2 more sources

Oxford Bibliographies in Marketing: Marketing Resources and Capabilities

SSRN Electronic Journal
openaire   +1 more source

Dynamic Managerial Capabilities and Strategic Marketing - The Hierarchy of Capabilities

2010
Hietanen, Joel, Salo, Jari, Koivisto, Elina, Sihvonen, Antti   +4 more
openaire   +1 more source

Marketing auditing and the analysis of capability

2012
openaire   +1 more source