Results 41 to 50 of about 469,391 (304)

How Marketing Capabilities Influence The Choice Of The Entry Modes Into Foreign Markets And Host Country Selection

Internext: Revista Eletrônica de Negócios Internacionais, 2020
Goal: In this paper we analyze, conceptually, the influence of marketing capabilities as antecedents of two core decisions for the internationalization of firms: foreign entry mode and host market selection. Method: We utilize the typology of four types
Thiago Chiorino Costa, Manuel Portugal Ferreira, Julio Araujo Carneiro da Cunha, Cláudia Frias Pinto   +3 more
doaj   +1 more source

Marketing capabilities: do they matter in INVs? [PDF]

, 2010
This paper examines the influence that marketing capabilities developed in international new ventures can have on their international performance and international geographical diversification.
Blesa, Andreu, MONFERRER TIRADO, DIEGO, Ripolles, Maria   +2 more
core   +1 more source

Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability

Journal of Open Innovation: Technology, Market and Complexity, 2022
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company’s information or services.
Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S. Hubeis, Nur Hasanah   +3 more
doaj   +3 more sources

How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis

BBR: Brazilian Business Review, 2019
A theoretical model is proposed to test the relationship between Customer Analytics Capabilities and Market Orientation with Organizational Performance, encompassing Marketing Capabilities as a mediator mechanism moderated by Environmental Dynamism.
Alamir Costa Louro, Marcelo Moll Brandão, Jurij Jakli\u010D, Arthur Sarcinelli   +3 more
doaj   +1 more source

Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses [PDF]

‫مدیریت بازرگانی, 2018
The purpose of this study is to investigate the impact of entrepreneurial marketing on marketing capabilities and market performance of business-driven businesses. The present study is a descriptive-correlational study in terms of head, functional and in
Yaser Seif, Mohamdreza Mohamadzamani, Yaser Shojae, Reza Moghadam   +3 more
doaj   +1 more source

International new ventures as "small multinationals": The importance of marketing capabilities [PDF]

, 2012
This paper explores how marketing capabilities contribute to the international expansion of international new ventures, and influence their choice of entry mode.
Aaby, Andersen, Anderson, Anderson, Andreu Blesa, Armstrong, Aspelund, Autio, Autio, Barney, Baucus, Bharadwaj, Biggadike, Birley, Bollen, Bolton, Bromwich, Brouthers, Brouthers, Brouthers, Brouthers, Burgel, Cadogan, Canabal, Cao, Carpenter, Caves, Cavusgil, Cavusgil, Chang, Churchill, Couper, Coviello, Coviello, Day, Day, Day, De Clercq, Deeds, Diamantopoulos, Dunning, Dunning, Eriksson, Erramilli, Fahy, Fernhaber, Fornell, Gibbert, Gleason, Greiner, Gummesson, Hashai, Hitt, Hooley, Howell, Hult, Jantunen, Jantunen, Jarvis, Johanson, Johanson, Johanson, Johnson, Jolly, Jones, Jones, Jöreskog, Katsikeas, Katsikeas, Kleinbaum, Knight, Knight, Kogut, Kotabe, Kuivalainen, Laanti, Larréché, Larson, Leiblein, Leonidou, Li, Lippman, Lounsbury, Lumpkin, Luo, MacCallum, Madhok, Madhok, Madsen, Madsen, Madsen, Maria Ripollés, McAuley, McDougall, McDougall, McDougall, Milanov, Miller, Moen, Morgan, Morgan, Morschett, Nakos, Nelson, Newbert, Nonaka, Oviatt, Oviatt, O’Driscoll, Pan, Peng, Peteraf, Pla-Barber, Prashantham, Ramachandran, Ramaswami, Reinartz, Reinartz, Robinson, Ryals, Sapienza, Sarkar, Shan, Sharma, Sharma, Shoham, Sichtmann, Slater, Styles, Sudman, Tedesco, Teece, Venkatraman, Vorhies, Vorhies, Wagner, Weerawardena, Weerawardena, Wei, Werner, Wernerfelt, Yip, Yip, Young, Zacharakis, Zahra, Zahra, Zahra, Zheng, Zou   +149 more
core   +1 more source

Deriving consensus rankings via multicriteria decision making methodology

, 2012
Purpose - This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia.
Ling, Amy Poh Ai, Mukaidono, Masao, Saludin, Mohamad Nasir   +2 more
core   +1 more source

Rethinking plastic waste: innovations in enzymatic breakdown of oil‐based polyesters and bioplastics

FEBS Open Bio, EarlyView.
Plastic pollution remains a critical environmental challenge, and current mechanical and chemical recycling methods are insufficient to achieve a fully circular economy. This review highlights recent breakthroughs in the enzymatic depolymerization of both oil‐derived polyesters and bioplastics, including high‐throughput protein engineering, de novo ...
Elena Rosini, Nicolò Antonelli, Gianluca Molla   +2 more
wiley   +1 more source

DETERMINING FACTORS FOR MARKETING SUCCESS IN ENDEK AND EMBROIDERED TEXTILE INDUSTRY THROUGH THE INTEGRATION OF ENTREPRENEURSHIP ORIENTATION AND CUSTOMER RELATIONSHIP MARKETING IN MARKETING CAPABILITIES

Review of Management and Entrepreneurship, 2019
The research on the integration of entrepreneurial orientation and customer relationship marketing in building and strengthening marketing capabilities to achieve marketing success in the endek and embroidered woven fabric handicraft industry in ...
I Gede Rihayana, Putu Pradiva Putra Salain, Nyoman Resa Adhika   +2 more
doaj   +1 more source

Evaluation of in vitro toxicity of common phytochemicals included in weight loss supplements using 1H NMR spectroscopy

FEBS Open Bio, EarlyView.
We investigated the toxicity of 12 active compounds commonly found in herbal weight loss supplements (WLS) using human liver and colon cell models. Epigallocatechin‐3‐gallate was the only compound showing significant toxicity. Metabolic profiling revealed protein degradation, disrupted energy and lipid metabolism suggesting that the inclusion of EGCG ...
Emily C. Davies, Garth L. Maker, Ian F. Musgrave, Samantha Lodge   +3 more
wiley   +1 more source