Results 41 to 50 of about 468,283 (304)

Designing a model of effective marketing capabilities based on communication [PDF]

ارزش آفرینی در مدیریت کسب و کار
The purpose of the current research is to design a model of effective marketing capabilities based on communication (case study: National Drilling Company).
Yoones Banisaeed, Ghanbar Amirnejad, Morteza mousakhani, Leila Andervazh   +3 more
doaj   +1 more source

How Marketing Capabilities Influence The Choice Of The Entry Modes Into Foreign Markets And Host Country Selection

Internext: Revista Eletrônica de Negócios Internacionais, 2020
Goal: In this paper we analyze, conceptually, the influence of marketing capabilities as antecedents of two core decisions for the internationalization of firms: foreign entry mode and host market selection. Method: We utilize the typology of four types
Thiago Chiorino Costa, Manuel Portugal Ferreira, Julio Araujo Carneiro da Cunha, Cláudia Frias Pinto   +3 more
doaj   +1 more source

Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability

Journal of Open Innovation: Technology, Market and Complexity, 2022
: The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company’s information or services. The ability of a company to plan, implement, and
Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S. Hubeis, Nur Hasanah   +3 more
doaj   +3 more sources

How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis

BBR: Brazilian Business Review, 2019
A theoretical model is proposed to test the relationship between Customer Analytics Capabilities and Market Orientation with Organizational Performance, encompassing Marketing Capabilities as a mediator mechanism moderated by Environmental Dynamism.
Alamir Costa Louro, Marcelo Moll Brandão, Jurij Jakli\u010D, Arthur Sarcinelli   +3 more
doaj   +1 more source

Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses [PDF]

‫مدیریت بازرگانی, 2018
The purpose of this study is to investigate the impact of entrepreneurial marketing on marketing capabilities and market performance of business-driven businesses. The present study is a descriptive-correlational study in terms of head, functional and in
Yaser Seif, Mohamdreza Mohamadzamani, Yaser Shojae, Reza Moghadam   +3 more
doaj   +1 more source

Deriving consensus rankings via multicriteria decision making methodology

, 2012
Purpose - This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia.
Ling, Amy Poh Ai, Mukaidono, Masao, Saludin, Mohamad Nasir   +2 more
core   +1 more source

International new ventures as "small multinationals": The importance of marketing capabilities [PDF]

, 2012
This paper explores how marketing capabilities contribute to the international expansion of international new ventures, and influence their choice of entry mode.
Aaby, Andersen, Anderson, Anderson, Andreu Blesa, Armstrong, Aspelund, Autio, Autio, Barney, Baucus, Bharadwaj, Biggadike, Birley, Bollen, Bolton, Bromwich, Brouthers, Brouthers, Brouthers, Brouthers, Burgel, Cadogan, Canabal, Cao, Carpenter, Caves, Cavusgil, Cavusgil, Chang, Churchill, Couper, Coviello, Coviello, Day, Day, Day, De Clercq, Deeds, Diamantopoulos, Dunning, Dunning, Eriksson, Erramilli, Fahy, Fernhaber, Fornell, Gibbert, Gleason, Greiner, Gummesson, Hashai, Hitt, Hooley, Howell, Hult, Jantunen, Jantunen, Jarvis, Johanson, Johanson, Johanson, Johnson, Jolly, Jones, Jones, Jöreskog, Katsikeas, Katsikeas, Kleinbaum, Knight, Knight, Kogut, Kotabe, Kuivalainen, Laanti, Larréché, Larson, Leiblein, Leonidou, Li, Lippman, Lounsbury, Lumpkin, Luo, MacCallum, Madhok, Madhok, Madsen, Madsen, Madsen, Maria Ripollés, McAuley, McDougall, McDougall, McDougall, Milanov, Miller, Moen, Morgan, Morgan, Morschett, Nakos, Nelson, Newbert, Nonaka, Oviatt, Oviatt, O’Driscoll, Pan, Peng, Peteraf, Pla-Barber, Prashantham, Ramachandran, Ramaswami, Reinartz, Reinartz, Robinson, Ryals, Sapienza, Sarkar, Shan, Sharma, Sharma, Shoham, Sichtmann, Slater, Styles, Sudman, Tedesco, Teece, Venkatraman, Vorhies, Vorhies, Wagner, Weerawardena, Weerawardena, Wei, Werner, Wernerfelt, Yip, Yip, Young, Zacharakis, Zahra, Zahra, Zahra, Zheng, Zou   +149 more
core   +1 more source

Bridging the gap: Multi‐stakeholder perspectives of molecular diagnostics in oncology

Molecular Oncology, EarlyView.
Although molecular diagnostics is transforming cancer care, implementing novel technologies remains challenging. This study identifies unmet needs and technology requirements through a two‐step stakeholder involvement. Liquid biopsies for monitoring applications and predictive biomarker testing emerge as key unmet needs. Technology requirements vary by
Jorine Arnouts, Senada Koljenović, Elise Daems, Karolien De Wael, Marc Peeters, Léon C. van Kempen, Greetje Vanhoutte, Karen Zwaenepoel, Timon Vandamme   +8 more
wiley   +1 more source

Developing evidence‐based, cost‐effective P4 cancer medicine for driving innovation in prevention, therapeutics, patient care and reducing healthcare inequalities

Molecular Oncology, EarlyView.
The cancer problem is increasing globally with projections up to the year 2050 showing unfavourable outcomes in terms of incidence and cancer‐related deaths. The main challenges are prevention, improved therapeutics resulting in increased cure rates and enhanced health‐related quality of life.
Ulrik Ringborg, Joachim von Braun, Julio Celis, Anton Berns, Michael Baumann, Tit Albreht, Nancy Abou‐Zeid, Vanderlei Bagnato, Christian Brandts, Chien‐Jen Chen, Massimiliano di Pietro, Manjit Dosanjh, Thomas Dubois, Alexander Eggermont, Angelika Eggert, Ingemar Ernberg, Sara Faithfull, Johannes Förner, Stefan Fröhling, Manuel Heitor, Leroy Hood, Wei Jiang, Bengt Jönsson, Ravi Kannan, Maria Leptin, Su Li, Peter Lindgren, Douglas Lowy, Jun Ma, Alex Markham, Péter Nagy, Simon Oberst, M. Iqbal Parker, Danielle Rodin, Kevin Ryan, Joachim Schüz, Richard Sullivan, Josep Tabernero, Peter Turkson, Oliver Várhelyi, Harold Varmus, Chijie Wang, Elisabete Weiderpass, Nils Wilking   +43 more
wiley   +1 more source

The PI3Kδ inhibitor roginolisib (IOA‐244) preserves T‐cell function and activity

Molecular Oncology, EarlyView.
Identification of novel PI3K inhibitors with limited immune‐related adverse effects is highly sought after. We found that roginolisib and idelalisib inhibit chronic lymphocytic leukemia (CLL) cells and Treg suppressive functions to similar extents, but roginolisib affects cytotoxic T‐cell function and promotion of pro‐inflammatory T helper subsets to a
Elise Solli, Alessio Bevilacqua, Mathias Wenes, Denis Migliorini, Lars van der Veen, Sigrid S Skånland, Giusy Di Conza, Kjetil Taskén   +7 more
wiley   +1 more source