Results 71 to 80 of about 1,212,784 (297)
Event-marketing as innovative marketing communications: Reviewing the German experience [PDF]
, 2004 As a result of significant changes in their marketing environments and in consumer behaviour, marketers are confronted with the decreasing effectiveness of their classic marketing communications (Kroeber-Riel 1984) and, consequently, in need of new ways ...
Whelan, Susan, Wohlfeil, Markus
core +1 more source
Chemically Doped Conductive Polymers for Wearable Health Monitoring
Advanced Materials Technologies, EarlyView.Among conductive polymers, poly(3,4‐ethylenedioxythiophene):poly(styrenesulfonate) (PEDOT:PSS), polyaniline (PANI), and polypyrrole (PPy) are the most studied and applied. Chemical doping significantly boosts intrinsic conductivity and mechanical robustness.
Mengdi Zuo +5 more
wiley +1 more source
Advanced Materials Technologies, EarlyView.A spiral microfluidic chip is compared with ultrafiltration for the separation of extracellular vesicles (EVs). The method preserves miRNA cargo and membrane integrity more effectively, resulting in intact vesicle morphology and consistent surface biomarker expression.
Huiseop Lee +5 more
wiley +1 more source
THE ROMANIAN CONSUMER AND ONLINE MARKETING – AN EXPLORATORY RESEARCH APPROACH [PDF]
In recent decades, online marketing has been quickly overtaking the traditional means of marketing due to several reasons, such as: low costs, the growing number of internet users and the long lasting relationship developed with them, the effortless ...
Pantea Carmen, Veghes Calin
core
Radiative Cooling by Green(er) Solvents‐Upcycled Polyvinyl Chloride From Drug Blisters Waste
Advanced Optical Materials, EarlyView.This study explores upcycling poly(vinyl chloride) (PVC) from used pharmaceutical blisters into sustainable radiative cooling materials. Using solvent separation and membrane fabrication, PVC was converted into white membranes paired with aluminum foil.
Andrea Lanfranchi +2 more
wiley +1 more source
Designcommunicaton – a facilitator of creativity for all
Creativity StudiesOur goal is to introduce the term designcommunication written in one word, a creative, academically based design approach combining theory and practical experience as good as possible in various application settings, be it education, scientific research,
Daniella Dominika Galla +2 more
doaj +1 more source
Romanian legislation regarding the regulation of marketing communication [PDF]
An essential condition of the efficiency of communication actions is the existence of a regulating and self-regulating frame discouraging the bad practices, which disappoint the consumers and create a bad image of the whole of the operators in the ...
Dorin COITA, Olimpia BAN
core
The consumption of political communication within a marketised society [PDF]
, 2007 It is a recognised fact that a key feature of modern post-industrial democracies is that they are also highly marketised, consumer societies. The implications are that citizens face a multitude of highly persuasive messages on a daily basis from a range ...
Lilleker, Darren
core
Analysing the Influence of Green Marketing Communication in Consumers' Green Purchase Behaviour. [PDF]
Int J Environ Res Public Health, 2023 Correia E +3 more
europepmc +1 more source
Advanced Robotics Research, EarlyView.Gut microbiota and biomarkers are linked to diseases like neurological disorders and metabolic syndromes. Ingestible capsule robots enable minimally invasive gut health assessment. This article proposes a promising direction for the advancement of capsule robots, integrating in situ sampling, real‐time diagnostics, and personalized therapy.
Xizong Chen +3 more
wiley +1 more source