Event-marketing as innovative marketing communications: Reviewing the German experience [PDF]
, 2004 As a result of significant changes in their marketing environments and in consumer behaviour, marketers are confronted with the decreasing effectiveness of their classic marketing communications (Kroeber-Riel 1984) and, consequently, in need of new ways ...
Whelan, Susan, Wohlfeil, Markus
core +1 more source
Advanced Techniques for Scalable Woven E‐Textiles Manufacturing
Advanced Materials Technologies, EarlyView.This review highlights recent advances in scalable weaving techniques for e‐textiles, emphasizing innovations in multilayer structures, conductive yarn integration, and loom modifications. It summarizes emerging materials, fabrication strategies, and performance considerations that enable reliable, durable, and industrially scalable woven electronic ...
Faisal Abedin +2 more
wiley +1 more source
Whose Turf? Public Relations and Marketing in Social Media [PDF]
, 2011 Organizations have found Twitter and Facebook to be the most effective way to converse with audiences. Current positions now require new skills to understand, shape, and engage with social networks and online communities.
Davis, Katie
core +1 more source
Advancements in TLP Bonding for Power Electronics Die‐Attach Applications
Advanced Materials Technologies, EarlyView.Transient Liquid Phase (TLP) bonding is gaining traction as a lead‐free die‐attach technology in power electronics packaging. This review examines the state of TLP bonding, its key elements, reliability aspects, and practical limitations. This review also highlights emerging trends, such as nanostructured interfaces, that may improve scalability of TLP
Fatin Battal +4 more
wiley +1 more source
THE ROMANIAN CONSUMER AND ONLINE MARKETING – AN EXPLORATORY RESEARCH APPROACH [PDF]
In recent decades, online marketing has been quickly overtaking the traditional means of marketing due to several reasons, such as: low costs, the growing number of internet users and the long lasting relationship developed with them, the effortless ...
Pantea Carmen, Veghes Calin
core
Evaluation of Effectiveness of Marketing Communication Mix Elements in Nigerian Service Sector [PDF]
, 2010 Creating effective communication with customers is the most important aspect in services marketing. To date we still have poor understanding of the role of effective marketing communication with customers in attracting and maintaining prospective and ...
Kotler +5 more
core +1 more source
The use of Facebook in marketing communication by local tourist organizations in Poland
, 2021 Karolina Korbiel
openalex +2 more sources
Fabrication, Properties, and Applications of Scaffolds for Bone Tissue Regeneration
Advanced Materials Technologies, EarlyView.This review explores cutting‐edge biomaterials and fabrication techniques for scaffolds in bone tissue regeneration. It conducts a critical comparison of various strategies, meticulously analyzes the key contradictions in the field, and outlines an integrated development path spanning from biomaterial selection to clinical application, while ...
Shangsi Chen, Min Wang
wiley +1 more source
Analysing the Influence of Green Marketing Communication in Consumers' Green Purchase Behaviour. [PDF]
Int J Environ Res Public Health, 2023 Correia E +3 more
europepmc +1 more source
Designcommunicaton – a facilitator of creativity for all
Creativity StudiesOur goal is to introduce the term designcommunication written in one word, a creative, academically based design approach combining theory and practical experience as good as possible in various application settings, be it education, scientific research,
Daniella Dominika Galla +2 more
doaj +1 more source