Results 41 to 50 of about 20,585 (176)
Integrated Marketing Communications
, 2017 Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications (IMC) strategy consisting of a combination of promotional tools could be an essential element of the businesses’ overall marketing strategy.
openaire +2 more sources
Agribusiness, EarlyView.ABSTRACT The cocoa‐chocolate value chain faces significant environmental and social challenges, driving firms to adopt sustainability strategies ranging from individual practices to third‐party certifications. This study investigates the factors associated with these strategies by analyzing 304 cocoa‐chocolate companies using firm‐level data from the ...
Stella Marschner +3 more
wiley +1 more source
Advertising and other forms of marketing communications in Serbian automotive market [PDF]
Marketing (Beograd. 1991), 2009 Development of quality product, attractive pricing strategy and 'just in time' distribution system is no longer sufficient marketing approach. Companies have to communicate actively and in two way manner, not just with the consumers but with everyone ...
Marinković Ivan
doaj
Marketing Communications Decision Research
Інтегровані комунікації, 2022 The article outlines the specifics of research conducted to make effective decisions in marketing communications. The types and directions of marketing communications research are named.
Tetiana Uzhanska
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Advanced Intelligent Systems, EarlyView.This paper presents an integrated AI‐driven cardiovascular platform unifying multimodal data, predictive analytics, and real‐time monitoring. It demonstrates how artificial intelligence—from deep learning to federated learning—enables early diagnosis, precision treatment, and personalized rehabilitation across the full disease lifecycle, promoting a ...
Mowei Kong +4 more
wiley +1 more source
The modern marketing communications and algorithmization of business processes
Інтегровані комунікації, 2016 Currently the problems of schematization and algorithmization of the modern marketing communications is one of the most important field-specific issues for the science and practice of social communications.
Оleksandr Kurban
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AI &Innovation, EarlyView.ABSTRACT The rapid evolution of the Internet of Things (IoT) has significantly advanced the field of electrocardiogram (ECG) monitoring, enabling real‐time, remote, and patient‐centric cardiac care. This paper presents a comprehensive survey of AI assisted IoT‐based ECG monitoring systems, focusing on the integration of emerging technologies such as ...
Amrita Choudhury +2 more
wiley +1 more source
BMC Health Services Research, 2020 Background Direct marketing—the delivery of messages via mail, the Internet, and similar routes directly to consumers—is used extensively by healthcare organizations to attract and inform current and prospective patients of health and medical offerings ...
James K. Elrod, John L. Fortenberry
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Australian Journal of Social Issues, EarlyView.ABSTRACT While Australia's National Disability Insurance Scheme (NDIS) was founded on principles of choice and control, for people with significant mental health challenges (what the NDIS calls ‘psychosocial disability’) these ideals often remain elusive. Support systems continue to be fractured and in the context of ongoing policy reforms, it is vital
Joel Hollier, Jennifer Smith‐Merry
wiley +1 more source
Wireless blood pressure sensor implantation in sheep: A detailed technique
Animal Models and Experimental Medicine, EarlyView.Twelve adult sheep underwent wireless blood pressure sensor implantation. The procedure lasted an average of 36 min, with mean systolic and diastolic blood pressures of 93 ± 6 and 65 ± 5 mmHg, respectively. This rapid, minimally invasive protocol is a powerful platform for cardiovascular device development.
David Santer +10 more
wiley +1 more source