Results 161 to 170 of about 36,341,507 (305)

Marketing a Plastic Surgery Practice: Strategies, Insights, and Practical Considerations. [PDF]

open access: yesPlast Reconstr Surg Glob Open
Khosla AS   +5 more
europepmc   +1 more source

The organizational impact in Kibs companies of certain digital marketing factors: digital capabilities and internet technologies

open access: yes
The concept of digital marketing is currently fragmented due to the emergence of many sub-areas of research. This is motivated by the evolution of markets that believe in the widespread adoption of digital technologies and online social networks.
Velicia Martín, Félix Antonio   +2 more
core   +1 more source

Mapping the Innovation DNA of Agribusiness Firms: A Multi‐Method Analysis of Strategic Capabilities and Performance

open access: yesAgribusiness, EarlyView.
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa   +1 more
wiley   +1 more source

Plan de marketing digital para la empresa JJ BIKES Atuntaqui, Imbabura, Ecuador.

open access: yes
Este estudio emplea una metodología mixta que combina enfoques cualitativos y cuantitativos, incluyendo encuestas a clientes y entrevistas al gerente de JJ BIKES, además de un análisis DAFO, para desarrollar y evaluar un plan de marketing digital con el ...
Vega Jimenez, Juan José
core  

Consumer Acceptance of New Sustainable Food Technologies: Upcycling Technology, Biostimulants, and Artificial Intelligence

open access: yesAgribusiness, EarlyView.
ABSTRACT Food systems have a significant impact on environmental sustainability, underscoring the need for innovative technologies to support more sustainable agricultural methods. However, the adoption of these technologies hinges on consumer acceptance, making the analysis of consumer perceptions essential.
Greta Castellini, Guendalina Graffigna
wiley   +1 more source

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