Results 181 to 190 of about 215,880 (307)

Effects of social media sponsorship disclosure on adolescents' advertising literacy and purchase intention. [PDF]

PLoS One
Lin YC, Chang FC, Huang TF, Chiang SC, Chiu CH, Chen PH, Miao NF, Chuang HY.   +7 more
europepmc   +1 more source

Estrategias de marketing digital y posicionamiento caso: DECORKAS

Este proyecto se orienta hacia el diseño de un plan estratégico con enfoque de orientación al cliente para DECORKAS, una empresa especializada en la venta de materiales de construcción y servicios integrales. La necesidad de esta iniciativa surge ante el
Zurita Salvador, Santiago Vinicio
core  

Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]

BMC Psychol
Qi M, Li J, Abdullah Z, Rahman SNA, Niu L, Zhou B, Zhao Z.   +6 more
europepmc   +1 more source

Mapping the Innovation DNA of Agribusiness Firms: A Multi‐Method Analysis of Strategic Capabilities and Performance

Agribusiness, EarlyView.
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa, Alvaro Dias   +1 more
wiley   +1 more source

Quantifying Consumer Interest in Medicare Advantage: Development and Usability Study Using Google Trends Data. [PDF]

JMIR Ment Health
Tramontozzi AD, Downing GJ, Tramontozzi L.   +2 more
europepmc   +1 more source

Trade Realignments and the Need for Integrated Modeling Research in Latin America's Agri‐Food Sector

Agribusiness, EarlyView.
Emiliano Lopez Barrera
wiley   +1 more source

Consumer Acceptance of New Sustainable Food Technologies: Upcycling Technology, Biostimulants, and Artificial Intelligence

Agribusiness, EarlyView.
ABSTRACT Food systems have a significant impact on environmental sustainability, underscoring the need for innovative technologies to support more sustainable agricultural methods. However, the adoption of these technologies hinges on consumer acceptance, making the analysis of consumer perceptions essential.
Greta Castellini, Guendalina Graffigna
wiley   +1 more source

The illusion of empowerment: commercializing women's health in the digital age. [PDF]

Health Promot Int
Nickel B, Copp T, Mintzes B.
europepmc   +1 more source

The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry

Agribusiness, EarlyView.
ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley   +1 more source

Finnish children's exposure to paid-for digital food advertising: the pilot study. [PDF]

Public Health Nutr
Haario P, Koivurinta E, Mäki P, Gregório MJ, Wickramasinghe K, Kuusipalo H.   +5 more
europepmc   +1 more source