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At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. It is the process of promoting a brand, product or service through the Internet.
Vovchuk, Oksana, Вовчук, О.
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The Policy Direction, Practice Development and Research Focus of Digital Marketing Activities [PDF]
[Purpose/Significance] The development of the Internet and digital economy has brought new opportunities for the development of digital marketing. At the same time, digital marketing is the implementer and forerunner of digital economy. Digital marketing
ZHAO Youlin, PANG Hangyuan, LIN Yini, PAN Yigai
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Explorıng Customer Satısfactıon to Use Mobıle Bankıng: An Extensıon of UTAUT Framework
The highest population and percentage of internet users on the island of Java are found in the West Java Province. This phenomenon should be consistent with West Java Province's relatively high GRDP level, where the potential for banking is also quite ...
Astri Wulandari +2 more
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Analysis of some indicators by means of fuzzy logic on the example of Azerbaijani energy enterprises [PDF]
One of the most promising areas of scientific research in the field of analysis, forecasting and modelling of economic phenomena and processes is fuzzy logic.
Rzayeva Ulviyya +2 more
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Integration Kano Model and E-Servqual to Evaluate Online Travel Agent Services in Bandung 2022
One of the integrated e-commerce models is online ticket selling. Many travel agents sell travel tickets for national or international destinations online through websites; one of them is Tiket.com, a popular travel agency in Indonesia.
Bethani Suryawardani +3 more
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Aproximación al discurso de los medios digitales españoles sobre el eje geopolítico: Rusia-China
Objetivo del estudio El siguiente artículo presenta los resultados de una aproximación analítica a un grupo representativo de diarios digitales españoles con la intención de contrastar si la negatividad de su discurso sobre del eje geopolítico Rusia ...
Antonio Javier Martín Ávila
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Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies [PDF]
t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to ...
Palos Sánchez, Pedro Ramiro +2 more
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Under the trend of green development, the traditional fossil fuel and centralized energy management models are no longer applicable, and distributed energy systems that can efficiently utilize clean energy have become the key to research in the energy ...
Ruohan Wang +6 more
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Digital marketing technologies and new markets: from embryonic markets to digital marketing [PDF]
The world is changing, and tourism is absorbing these new dynamics and trends. The 5th Advances in Tourism Marketing conference hosted a number of papers which enlighten these new paradigms with th...
Correia, Antonia +3 more
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One foundational requirement of markets in antitrust cases is that they consist of products that are close substitutes for one another. Even though markets are nearly always porous, this principle is very robust in antitrust analysis and there are few deviations. The principle is also important for ensuring that changes in substantive antitrust law are
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