Results 21 to 30 of about 4,694,929 (328)

Analysis of some indicators by means of fuzzy logic on the example of Azerbaijani energy enterprises [PDF]

E3S Web of Conferences, 2021
One of the most promising areas of scientific research in the field of analysis, forecasting and modelling of economic phenomena and processes is fuzzy logic.
Rzayeva Ulviyya, Guliyeva Aida, Jafarova Narmin   +2 more
doaj   +1 more source

Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies [PDF]

, 2020
t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to ...
Palos Sánchez, Pedro Ramiro, Rodríguez Herráez, Beatriz, Saura, José Ramón   +2 more
core   +1 more source

Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2020
The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness ...
Yogesh K. Dwivedi, Elvira R. Ismagilova, D. L. Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikramendra Kumar, Mohammad M. Rahman, R. Raman, P. Rauschnabel, J. Rowley, J. Salo, Gina A. Tran, Yichuan Wang   +17 more
semanticscholar   +1 more source

Aproximación al discurso de los medios digitales españoles sobre el eje geopolítico: Rusia-China

AD Research, 2022
Objetivo del estudio El siguiente artículo presenta los resultados de una aproximación analítica a un grupo representativo de diarios digitales españoles con la intención de contrastar si la negatividad de su discurso sobre del eje geopolítico Rusia ...
Antonio Javier Martín Ávila
doaj   +1 more source

Digital marketing technologies and new markets: from embryonic markets to digital marketing [PDF]

Anatolia, 2015
The world is changing, and tourism is absorbing these new dynamics and trends. The 5th Advances in Tourism Marketing conference hosted a number of papers which enlighten these new paradigms with th...
Correia, Antonia, Kozak, Metin, Fyall, Alan, Gnoth, Juergen   +3 more
openaire   +2 more sources

Joint optimization of energy trading and consensus mechanism in blockchain-empowered smart grids: a reinforcement learning approach

Journal of Cloud Computing: Advances, Systems and Applications, 2023
Under the trend of green development, the traditional fossil fuel and centralized energy management models are no longer applicable, and distributed energy systems that can efficiently utilize clean energy have become the key to research in the energy ...
Ruohan Wang, Yunlong Chen, Entang Li, Lixuan Che, Hongwei Xin, Jing Li, Xueyao Zhang   +6 more
doaj   +1 more source

Digital Cluster Markets

Columbia Business Law Review, 2021
One foundational requirement of markets in antitrust cases is that they consist of products that are close substitutes for one another. Even though markets are nearly always porous, this principle is very robust in antitrust analysis and there are few deviations. The principle is also important for ensuring that changes in substantive antitrust law are
openaire   +2 more sources

From followers to advocates: Does social media marketing boost brand advocacy in Jordanian insurance companies? [PDF]

Insurance Markets and Companies
Type of the article: Research Article AbstractThe global trend towards digital transformation and the adoption of social media marketing as a primary channel for communicating with customers is increasing loyalty in the insurance sector. This study aims
Muneer Alrwashdeh, Lu’ay Al-Mu’ani, Ibrahim Harazneh, Omar (Mohammad Ali) Alqudah   +3 more
doaj   +1 more source

marketing digital como un elemento de apoyo estratégico a las organizaciones

Cuadernos Latinoamericanos de Administración, 2020
El marketing digital se ha transformado en los últimos años de una manera más dinámica en el mundo de las organizaciones, influyendo y renovando con ello las teorías administrativas, y brindando una mayor importancia a este nuevo giro referido al ...
Enrique Carlos Nuñez Cudriz, Jesus Miranda Corrales   +1 more
semanticscholar   +1 more source

How do social media marketing activities enhance online purchase intention among Jordanian consumers? The role of brand trust and brand engagement [PDF]

Innovative Marketing
With the growing popularity of social media platforms, many brands have embraced social media marketing activities as a key tool in influencing consumer behavior and purchasing decisions. This paper aims to investigate the nexus of social media marketing
Muneer Alrwashdeh
doaj   +1 more source