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International Transactions on Artificial Intelligence (ITALIC), 2022 This paper aims to go deeper into how a firm executes digital transformation in marketing. The experiences discussed in this article will give insight from a business practice standpoint. The difficulties encountered and the solutions proposed will broaden knowledge and inspire additional research.
Bist, Ankur Singh +3 more
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Technology-driven online marketing performance measurement: lessons from affiliate marketing [PDF]
, 2014 Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
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Journal of Open Innovation: Technology, Market and Complexity, 2022 The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company’s information or services.
Agus Masrianto +3 more
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Mónica Fuquen, perfil de un alma que se expresa a través del sonido
Revista Científica General José María Córdova, 2015 Mónica Fuquen da forma a su aporte para la paz de su país, día tras día, facilitando la conexión de cada persona que acude a su consultorio Antakharana, con su voz interior como base para obtener su propia paz.
Luis Eduardo Mateus
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Consumer’s Brand Value Perspective of HUAWEI Watch Fit on Tik Tok Application as a Marketing Communication Tool [PDF]
Journal of Humanities and Social Sciences Mahasarakham University, 2022 The objective of this research was to study brand value of HUAWEI Watch Fit through the Tik Tok Application as a marketing communication tool in the consumer’s perspective.
Chachaya Sakuna, Jiratchaya Phit-on
doaj
Digital marketing technologies and new markets: from embryonic markets to digital marketing [PDF]
Anatolia, 2015 The world is changing, and tourism is absorbing these new dynamics and trends. The 5th Advances in Tourism Marketing conference hosted a number of papers which enlighten these new paradigms with th...
Correia, Antonia +3 more
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Digital Marketing: A Review [PDF]
International Journal of Trend in Scientific Research and Development, 2019 Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketings development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.
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In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector? [PDF]
Innovative MarketingType of the article: Research Article Abstract Customer loyalty is a pressing priority and strategic imperative in the Jordanian hotel sector. With the rapid technological transformation in consumer behavior, social media marketing activities have ...
Muneer Alrwashdeh +3 more
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, 2020 Our marketing agency provides services for everything from Google 360 virtual tours and website design to advertising campaigns.https://23e2.com/marketing-agency/
23e2 Digital Marketing (8747793)
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Marketing tradicional e marketing digital : evolução ou mudança? [PDF]
, 2014 Orientadora : Adelia Junglos AlvesTrabalho de Conclusão de Curso (especialização) - Universidade Federal do Paraná, Setor de Ciências Sociais Aplicadas, Curso de Especialização em Marketing EmpresarialInclui referênciasResumo: Neste artigo tentaremos ...
Sabbag, Karina Kranz
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