International Journal of Data and Network Science, 2022 This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs.
Mohammad Hamim Sultoni +3 more
semanticscholar +1 more source
Análisis del marketing digital vs marketing tradicional. Un estudio de caso en empresa tecnológica
Cuadernos Latinoamericanos de Administración, 2022 El objetivo de la investigación fue realizar un análisis sobre la implementación del marketing digital versus marketing tradicional para determinar su eficiencia.
Luis Alejandro Gazca Herrera +2 more
semanticscholar +1 more source
Educating Vegan Lifestyle on Social Media for Young Generation Healthy Life [PDF]
E3S Web of Conferences, 2023 The purpose of this study is to describe the form of persuasive communication on Instagram content @Jakartaveganguide in educating vegan lifestyle for young generation healthy life. The research method used was qualitative approach with content analysis.
Evelina Lidya Wati +1 more
doaj +1 more source
Impacto del marketing digital a las empresas colombianas emergentes
Revista Universidad y Empresa, 2021 El marketing digital cobra cada vez mayor importancia en los entornos competitivos de los mercados globales; en este sentido, el comprador de hoy cuenta con características puntuales derivadas de su adopción de las nuevas tecnologías, que a su vez lo ...
Hugo Gaspar Hernández Palma +2 more
semanticscholar +1 more source
Determinants of perceived e-learning usefulness in higher education: A case of Thailand [PDF]
Innovative Marketing, 2022 Perceived e-learning usefulness as a marketing element has significantly affected student satisfaction, which results in a high propensity to continue using the current e-learning services with their universities.
Long Kim +4 more
doaj +1 more source
Communication Strategy Model Typical Endorser Central Government Bank on Instagram During Pandemic [PDF]
E3S Web of Conferences, 2023 The purpose of this study was to determine the information dissemination strategy carried out by Central Government Bank by the role of Typical Person Endorser on Instagram. This study uses a descriptive qualitative approach.
Evelina Lidya Wati +1 more
doaj +1 more source
The Policy Direction, Practice Development and Research Focus of Digital Marketing Activities [PDF]
Nongye tushu qingbao xuebao, 2023 [Purpose/Significance] The development of the Internet and digital economy has brought new opportunities for the development of digital marketing. At the same time, digital marketing is the implementer and forerunner of digital economy. Digital marketing
ZHAO Youlin, PANG Hangyuan, LIN Yini, PAN Yigai
doaj +1 more source
Estrategias de marketing digital utilizadas por empresas del retail deportivo
Revista CEA, 2021 Con el fin de determinar qué tan efectivas son en la actualidad las estrategias de marketing en buscadores digitales utilizadas por empresas del retail deportivas, esta investigación ha tomado como caso de estudio las tiendas multideporte Decathlon y ...
Sergio Luque-Ortiz
semanticscholar +1 more source
Explorıng Customer Satısfactıon to Use Mobıle Bankıng: An Extensıon of UTAUT Framework
APMBA (Asia Pacific Management and Business Application), 2023 The highest population and percentage of internet users on the island of Java are found in the West Java Province. This phenomenon should be consistent with West Java Province's relatively high GRDP level, where the potential for banking is also quite ...
Astri Wulandari +2 more
doaj +1 more source
Integration Kano Model and E-Servqual to Evaluate Online Travel Agent Services in Bandung 2022
Jurnal Kawistara, 2022 One of the integrated e-commerce models is online ticket selling. Many travel agents sell travel tickets for national or international destinations online through websites; one of them is Tiket.com, a popular travel agency in Indonesia.
Bethani Suryawardani +3 more
doaj +1 more source