The Policy Direction, Practice Development and Research Focus of Digital Marketing Activities [PDF]
Nongye tushu qingbao xuebao, 2023 [Purpose/Significance] The development of the Internet and digital economy has brought new opportunities for the development of digital marketing. At the same time, digital marketing is the implementer and forerunner of digital economy. Digital marketing
ZHAO Youlin, PANG Hangyuan, LIN Yini, PAN Yigai
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Explorıng Customer Satısfactıon to Use Mobıle Bankıng: An Extensıon of UTAUT Framework
APMBA (Asia Pacific Management and Business Application), 2023 The highest population and percentage of internet users on the island of Java are found in the West Java Province. This phenomenon should be consistent with West Java Province's relatively high GRDP level, where the potential for banking is also quite ...
Astri Wulandari +2 more
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Integration Kano Model and E-Servqual to Evaluate Online Travel Agent Services in Bandung 2022
Jurnal Kawistara, 2022 One of the integrated e-commerce models is online ticket selling. Many travel agents sell travel tickets for national or international destinations online through websites; one of them is Tiket.com, a popular travel agency in Indonesia.
Bethani Suryawardani +3 more
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Analysis of some indicators by means of fuzzy logic on the example of Azerbaijani energy enterprises [PDF]
E3S Web of Conferences, 2021 One of the most promising areas of scientific research in the field of analysis, forecasting and modelling of economic phenomena and processes is fuzzy logic.
Rzayeva Ulviyya +2 more
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Aproximación al discurso de los medios digitales españoles sobre el eje geopolítico: Rusia-China
AD Research, 2022 Objetivo del estudio El siguiente artículo presenta los resultados de una aproximación analítica a un grupo representativo de diarios digitales españoles con la intención de contrastar si la negatividad de su discurso sobre del eje geopolítico Rusia ...
Antonio Javier Martín Ávila
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Journal of Cloud Computing: Advances, Systems and Applications, 2023 Under the trend of green development, the traditional fossil fuel and centralized energy management models are no longer applicable, and distributed energy systems that can efficiently utilize clean energy have become the key to research in the energy ...
Ruohan Wang +6 more
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MICRO ENTERPRISE DIGITAL MARKETING STRATEGY USING INSTAGRAM AND WHATSAPP DURING THE COVID-19 PANDEMIC [PDF]
, 2023 This study describes the micro business digital marketing strategy using Instagram and WhatsApp during the COVID-19 pandemic. Indonesia implemented a Large-Scale Social Restriction (PSBB) policy during the COVID-19 pandemic so that many shopping centers ...
Prastiwi, Luciana Retno
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From followers to advocates: Does social media marketing boost brand advocacy in Jordanian insurance companies? [PDF]
Insurance Markets and CompaniesType of the article: Research Article AbstractThe global trend towards digital transformation and the adoption of social media marketing as a primary channel for communicating with customers is increasing loyalty in the insurance sector. This study aims
Muneer Alrwashdeh +3 more
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How do social media marketing activities enhance online purchase intention among Jordanian consumers? The role of brand trust and brand engagement [PDF]
Innovative MarketingWith the growing popularity of social media platforms, many brands have embraced social media marketing activities as a key tool in influencing consumer behavior and purchasing decisions. This paper aims to investigate the nexus of social media marketing
Muneer Alrwashdeh
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Developing Digital Marketing: Relationship Perspectives
, 2021 Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.No ...
Thaichon, Park
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