Results 41 to 50 of about 4,694,929 (328)

In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector? [PDF]

Innovative Marketing
Type of the article: Research Article Abstract Customer loyalty is a pressing priority and strategic imperative in the Jordanian hotel sector. With the rapid technological transformation in consumer behavior, social media marketing activities have ...
Muneer Alrwashdeh, Nesrin Almatarneh, Lu’ay Al-Mu’ani, Ayman Hindieh   +3 more
doaj   +1 more source

Marketing Digital : Herramienta de Marketing Digital [PDF]

, 2020
El presente trabajo de seminario de graduación, da a conocer la importancia que tiene hoy día el marketing digital en la comercialización, analizando en si el desarrollo de las estrategias del marketing digital y comercialización a través de los medios digitales, los cuales todas las técnicas que se emplean en el mundo off-line no son ilimitadas y ...
Calero González, Israel Alexander, Vilchez Delgado, Jimmy Agustin, zambrana Barahona, Yeral Reynaldo   +2 more
openaire  

On the typical errors in implementing social media management strategies using artificial intelligence technologies

Ученые записки Российской академии предпринимательства
The article investigates contemporary challenges associated with leveraging artificial intelligence in business marketing. The primary goal is to analyze and consolidate common issues in applying artificial intelligence to marketing and to explore ...
E. V. Mishchenko, D. A. Shishlyannikova
doaj   +1 more source

Hubungan Antara Transisi Pemasaran dari Pemasaran Tradisional ke Pemasaran Digital dengan Volume Penjualan (Studi Pada Usaha Mikro Kecil dan Menengah di Kota Tangerang)

Jurnal Studi Manajemen Organisasi, 2022
This study is intended to describe the effect of digital marketing on the increase in sales volume of MSMEs. The problems in this study include how much increase in sales volume after implementing digital marketing and the reasons why business owners do ...
Aqshal Virgiananda Salendar, Susilo Toto Raharjo   +1 more
doaj   +1 more source

Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study

Sustainability, 2023
The COVID-19 pandemic has remarkably affected the business processes and performance of micro-, small-, and medium-sized enterprises (MSMEs) across the world.
Jianli Gao, Abu Bakkar Siddik, Sayyed Khawar Abbas, Muhammad Hamayun, Mohammad Masukujjaman, S. S. Alam   +5 more
semanticscholar   +1 more source

Digital marketing actions that achieve a better attraction and loyalty of users: an analytical study [PDF]

, 2019
Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies ...
Lizcano, David, López García, Juan José, Matos, Nelson, Ramos, Celia   +3 more
core   +1 more source

On the issues of business negotiation processes and prospects for overcoming them through large language models

Путеводитель предпринимателя
This article investigates the potential of large language models in overcoming problems within the business negotiation process. Typical issues encountered in business negotiations at various communication stages, which highlight the necessity for ...
L. Yu. Gladilin, E. V. Mischenko, A. E. Smirnov, S. S. Kabosnidze   +3 more
doaj   +1 more source

DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS

Ekonomika Poljoprivrede (1979), 2023
The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments.
Dejan Dašić, Vladan Vučić, Željko Turčinović, Miloš Tošić   +3 more
doaj   +1 more source

Estrategias de marketing digital por medio de redes sociales en el contexto de las PYMES del Ecuador

Revista CienciAmérica, 2018
INTRODUCCIÓN. Con el advenimiento de la tecnología, el uso de redes sociales se ha convertido en la principal vía para realizar anuncios publicitarios y llegar al consumidor o cliente final, sin embargo, en Ecuador pocas empresas aprovechan estos nuevos ...

semanticscholar   +1 more source

Harnessing Fungal Biowelding for Constructing Mycelium‐Engineered Materials

Advanced Engineering Materials, EarlyView.
Mycelium‐bound composites (MBCs) offer low‐carbon alternatives for construction, yet interfacial bonding remains a critical challenge. This review examines fungal biowelding as a biocompatible adhesive, elucidating mycelium‐mediated interfacial mechanisms and their role in material assembly. Strategies to optimize biowelding are discussed, highlighting
Xue Brenda Bai, Xinrui Sarah Niu, Zhao Qin   +2 more
wiley   +1 more source