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Application of concept of services marketing in digital library [PDF]

open access: yes, 2006
This paper discusses the application of conventional concept of services marketing in digital library in modern era. The aim of this study to attempt to correlate marketing as a concept to the provision of digital library services.
Sahu, Ashok Kumar   +1 more
core   +1 more source

Digitalisation in marketing: analysis of challenges and opportunities

open access: yesInnovation and Sustainability, 2023
The study found that digital marketing is actively developing and gaining wide popularity in Ukraine and the world. Digital marketing (or digital marketing) is a marketing strategy that uses Internet technologies and digital communication channels to ...
D. Petrenko
doaj   +1 more source

Digital Cluster Markets

open access: yesColumbia Business Law Review, 2021
One foundational requirement of markets in antitrust cases is that they consist of products that are close substitutes for one another. Even though markets are nearly always porous, this principle is very robust in antitrust analysis and there are few deviations. The principle is also important for ensuring that changes in substantive antitrust law are
openaire   +2 more sources

On the typical errors in implementing social media management strategies using artificial intelligence technologies

open access: yesУченые записки Российской академии предпринимательства
The article investigates contemporary challenges associated with leveraging artificial intelligence in business marketing. The primary goal is to analyze and consolidate common issues in applying artificial intelligence to marketing and to explore ...
E. V. Mishchenko, D. A. Shishlyannikova
doaj   +1 more source

DIGITAL-MARKETING AS A NOVEL TOOL FOR GOODS AND SERVICES PROMOTION ON SOCIAL MEDIA: CONTEMPORARY TRENDS AND DEVELOPMENT DIRECTIONS

open access: yesФінансово-кредитна діяльність: проблеми теорії та практики, 2022
Under modern conditions, the problem of achieving marketing and business goals is actualized for companies in all sectors of the economy. Digital marketing plays a key role in effectively solving this problem.
Maryna Chaikovska   +5 more
doaj   +1 more source

Competition in Digital Markets

open access: yes, 2022
This thesis contains three essays on different topics related to competition in digital markets. The first essay analyzes the effects of interoperability on price competition in a market with network effects. It looks at a market in an early stage of development before the monopoly is entrenched.
openaire   +2 more sources

DIGITAL MARKETING IN HOTELS

open access: yesMarketing and Digital Technologies, 2019
The article analyzes scientific sources, which found digital marketing the most relevant for businesses in any industry nowadays and is used by different types of markets. It was identified that it benefits due to a variety of tools and an interactive format that allows the end user to receive up-to-date resource information, comment, and stakeholder ...
Serohina, Natalia   +2 more
openaire   +2 more sources

On the issues of business negotiation processes and prospects for overcoming them through large language models

open access: yesПутеводитель предпринимателя
This article investigates the potential of large language models in overcoming problems within the business negotiation process. Typical issues encountered in business negotiations at various communication stages, which highlight the necessity for ...
L. Yu. Gladilin   +3 more
doaj   +1 more source

Descargar libros en línea ebooks Digital Marketing (6th Edition)

open access: yes, 2020
Read Or Download Digital Marketing (6th Edition) Full Books By by {"isAjaxInProgress_B002BLVBHM":"0","isAjaxComplete_B002BLVBHM":"0"} Dave Chaffey (Author) › Visit Amazon's Dave Chaffey Page Find all the books, read about the author, and more.
Descargar libros en línea ebooks Digital Marketing (6th Edition)
core   +1 more source

Current Status and Challenges in Data Collection for Aerospace Coatings Deposited by Plasma Spraying

open access: yesAdvanced Engineering Materials, EarlyView.
An innovative approach has been integrated into the GRENAT project to optimize plasma spraying and coating performance. Raw materials are accelerated and melted in the plasma generated by torches, creating coatings. Monitoring sensors collect process data which are combined with ex situ characterization data.
Lila Randriamananjara   +8 more
wiley   +1 more source

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