Results 31 to 40 of about 40,035,387 (300)
Ученые записки Российской академии предпринимательстваThe article investigates contemporary challenges associated with leveraging artificial intelligence in business marketing. The primary goal is to analyze and consolidate common issues in applying artificial intelligence to marketing and to explore ...
E. V. Mishchenko, D. A. Shishlyannikova
doaj +1 more source
Application of concept of services marketing in digital library [PDF]
, 2006 This paper discusses the application of conventional concept of services marketing in digital library in modern era. The aim of this study to attempt to correlate marketing as a concept to the provision of digital library services.
Sahu, Ashok Kumar +1 more
core +1 more source
Digitalisation in marketing: analysis of challenges and opportunities
Innovation and Sustainability, 2023 The study found that digital marketing is actively developing and gaining wide popularity in Ukraine and the world. Digital marketing (or digital marketing) is a marketing strategy that uses Internet technologies and digital communication channels to ...
D. Petrenko
doaj +1 more source
Фінансово-кредитна діяльність: проблеми теорії та практики, 2022 Under modern conditions, the problem of achieving marketing and business goals is actualized for companies in all sectors of the economy. Digital marketing plays a key role in effectively solving this problem.
Maryna Chaikovska +5 more
doaj +1 more source
Digital Marketing: A Review [PDF]
International Journal of Trend in Scientific Research and Development, 2019 Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketings development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.
openaire +1 more source
Parametric insurance applicability in Zimbabwe: a disaster risk management perspective from selected practicing companies [PDF]
Insurance Markets and Companies, 2019 This study seeks to explore the possibility of adopting parametric insurance to manage disaster risk in Zimbabwe. The background of the research is caused by recurrent natural disasters and the failure of the government to offer disaster relief after ...
Brighton Nyagadza, Tatenda Nyauswa
doaj +1 more source
Digital Marketing Strategy for Affinity Marketing
, 2016 Integration of digital marketing into overall business strategy is no longer an option, it is imperative for success. Yet, not all have tapped into this.
Mekonnen, A., Aster Mekonnen
core +1 more source
Путеводитель предпринимателяThis article investigates the potential of large language models in overcoming problems within the business negotiation process. Typical issues encountered in business negotiations at various communication stages, which highlight the necessity for ...
L. Yu. Gladilin +3 more
doaj +1 more source
The impact of leukocyte‐associated RNA retention on platelet RNA‐based cancer detection
Molecular Oncology, EarlyView.Platelets carry RNA signals that may help detect cancer, but platelet samples can also retain RNA from white blood cells. We found that this retained white blood cell signal did not significantly affect machine learning cancer classification, suggesting that the cancer‐related RNA signal in platelets is largely independent of leukocyte‐associated RNA ...
Michał Sieczczyński +12 more
wiley +1 more source
Digital Marketing Fundamentals
, 2018 Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing ...
McLean, Graeme
core +3 more sources