Results 261 to 270 of about 1,038,718 (286)

Marketing digital

2020
Les technologies digitales influencent le comportement du consommateur, qui devient hyperconnecte´. Qu’elles soient pure player ou click-and-mortar, les entreprises doivent adapter leurs strate´gies et leurs actions de marketing digital pour recruter et fide´liser les clients, en exploitant les comple´mentarite´s des diffe´rents moyens de communication
openaire   +1 more source

Marketing Digital

2014
Véritable best-seller dans sa version originale, ce livre est un guide complet sur le marketing digital. Fondé sur les dernières recherches académiques et les meilleures pratiques professionnelles, il permet d'appréhender et d'exploiter les opportunités offertes par le marketing digital tout en minimisant les risques associés.Parmi les sujets ...
Chaffey, Dave, Ellis-Chadwick, Fiona, Isaac, Henri, Mercanti-Guérin, Maria, Volle, Pierre   +4 more
openaire   +2 more sources

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

Digital Marketing

2011
Lo sviluppo di nuove modalità di commercio elettronico via web, le nuove piattaforme di Tv digitale interattiva (t-commerce) e le applicazioni mobili (m-commerce) hanno suscitato rilevante attenzione allo studio del comportamento del consumatore nei nuovi contesti digitali. Per le aziende è rilevante comprendere i fattori che influenzano l’intenzione
PACE, STEFANO, PAGANI, MARGHERITA, VIANELLO, SILVIA   +2 more
openaire   +1 more source

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Journal of Marketing, 2006
Robert W Palmatier, Dhruv Grewal
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly