How do social media marketing activities enhance online purchase intention among Jordanian consumers? The role of brand trust and brand engagement [PDF]
Innovative MarketingWith the growing popularity of social media platforms, many brands have embraced social media marketing activities as a key tool in influencing consumer behavior and purchasing decisions. This paper aims to investigate the nexus of social media marketing
Muneer Alrwashdeh
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Digital advertising storytelling: consumer educommunication [PDF]
, 2018 This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. This is how new digital advertising storytelling can modify consumer roles and behaviors.
Elías Zambrano, Rodrigo
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Journal of Open Innovation: Technology, Market and Complexity, 2022 : The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company’s information or services. The ability of a company to plan, implement, and
Agus Masrianto +3 more
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Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands [PDF]
, 2017 This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are.
Garcia Medina, Irene +2 more
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Mónica Fuquen, perfil de un alma que se expresa a través del sonido
Revista Científica General José María Córdova, 2015 Mónica Fuquen da forma a su aporte para la paz de su país, día tras día, facilitando la conexión de cada persona que acude a su consultorio Antakharana, con su voz interior como base para obtener su propia paz.
Luis Eduardo Mateus
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Consumer’s Brand Value Perspective of HUAWEI Watch Fit on Tik Tok Application as a Marketing Communication Tool [PDF]
Journal of Humanities and Social Sciences Mahasarakham University, 2022 The objective of this research was to study brand value of HUAWEI Watch Fit through the Tik Tok Application as a marketing communication tool in the consumer’s perspective.
Chachaya Sakuna, Jiratchaya Phit-on
doaj
Фінансово-кредитна діяльність: проблеми теорії та практики, 2022 Under modern conditions, the problem of achieving marketing and business goals is actualized for companies in all sectors of the economy. Digital marketing plays a key role in effectively solving this problem.
Maryna Chaikovska +5 more
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In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector? [PDF]
Innovative MarketingType of the article: Research Article Abstract Customer loyalty is a pressing priority and strategic imperative in the Jordanian hotel sector. With the rapid technological transformation in consumer behavior, social media marketing activities have ...
Muneer Alrwashdeh +3 more
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Digitalisation in marketing: analysis of challenges and opportunities
Innovation and Sustainability, 2023 The study found that digital marketing is actively developing and gaining wide popularity in Ukraine and the world. Digital marketing (or digital marketing) is a marketing strategy that uses Internet technologies and digital communication channels to ...
D. Petrenko
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Digital marketing actions that achieve a better attraction and loyalty of users: an analytical study [PDF]
, 2019 Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies ...
Lizcano, David +3 more
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