Results 1 to 10 of about 17,950 (166)
Marketing Innovations in Industry 4.0 and Their Impacts on Current Enterprises
Applied Sciences (Switzerland), 2019 This paper discussed the marketing innovations associated with Industry 4.0 and the effects that these innovative approaches cause. The main aim of the research was to discover the relationship between marketing innovations and their effects.
Otakar Ungerman, Jaroslava Dědková
exaly +3 more sources
Marketing innovations during a global crisis: A study of China firms’ response to COVID-19 [PDF]
Journal of Business Research, 2020 Xia Li, Yonggui Wang
exaly +2 more sources
The Role of Marketing Innovations in Product Policy of Enterprises [PDF]
Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет, 2023 In the article, the authors justify the importance of the role of marketing innovations in product policy of enterprises and their impact on business development in the modern dynamic market environment.
Iryna Lysenko +2 more
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Marketing Organization and Radical New Product Innovation
Maketingu Janaru, 2021 As global competition intensifies and product life cycles shorten, companies are required to achieve radical new product innovations, aside from incremental new product innovations, more frequently than ever.
Tetsuo Horiguchi
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Innovation policy and the market for vaccines* [PDF]
Journal of Law and the Biosciences, 2020 Abstract Vaccines play a crucial role in improving global public health, with the ability to stem the spread of infectious diseases and the potential to eradicate them completely. Compared with pharmaceuticals that treat disease, however, preventative vaccines have received less attention from both biomedical researchers and innovation ...
Xue, Qiwei Claire +1 more
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Globalization And Innovation In Emerging Markets [PDF]
SSRN Electronic Journal, 2008 Globalization brings opportunities and pressures for domestic firms in emerging markets to innovate and improve their competitive position. Using data from 27 emerging market economies, we estimate the effects of foreign competition and linkages with foreign firms on innovation by domestic firms.
Gorodnichenko, Yuriy +2 more
openaire +7 more sources
Augmented Reality: A New Learning Experience among Health Care Professionals
BioMedica, 2021 Background and Objective: Augmented Reality (AR) is an effective tool for learning as well as marketing with multilateral interactive communication. It allows brands to give their customers unique experiences with the convenience of tapping into their ...
Masood Jawaid +3 more
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MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATION
Sovremennye Issledovaniâ Socialʹnyh Problem, 2013 The purpose of the article is to develop an original approach to the formation of a marketing strategy of commercialization of innovations. The existing views on the process of creating marketing strategies were examined and classified and the algorithm ...
Savelyeva Irina Petrovna +1 more
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FORMATION OF MARKETING-ORIENTED APPROACH TO PROVIDING INNOVATIVE PRODUCTS OF INDUSTRIAL ENTERPRISE
Aktualʹnì Problemi Rozvitku Ekonomìki Regìonu, 2019 In the article the questions of marketing support of innovations of domestic industrial enterprises in the conditions of international economic relations are considered.
Yu. Nikolaenko, R. Lavrov
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Market Structure And Drug Innovation [PDF]
Health Affairs, 2004 An explosion of knowledge and a growing array of tools and technologies have transformed modern drug R&D, while its cost has risen by a sizable amount. At the same time, the unchecked increase in health care and prescription drug spending has spawned cost containment policies that are restricting the demand for drugs in all major markets.
Pammolli, Fabio, Riccaboni, Massimo
openaire +5 more sources