Results 11 to 20 of about 1,810,615 (296)
Marketing Innovations in Croatia [PDF]
Tržište, 2011 The purpose of this paper is to analyze the introduction of marketing innovations by companies in Croatia. This study provides an insight into the innovativeness with regard to the introduction of marketing innovations.
Ljiljana Božić
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Marketing innovations as source of enterprise's competitive advantage [PDF]
Marketing (Beograd. 1991), 2014 Enterprise's competitiveness and strategic position are influenced by numerous factors. Market factors represent significant group that cause the need for developing new business models and implementing strategic shifts in business orientations of ...
Stanković Ljiljana +2 more
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Maketingu JanaruThe role of entrepreneurs is becoming increasingly important in Japanese industry and society. This role involves realization of innovations that broadly bring about more advanced lifestyles and production.
Kei Kuriki
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Marketing of bank innovations [PDF]
Marketing i Menedžment Innovacij, 2011 In the article it is determined the specificity of bank innovations. Level of their introduction in Ukraine is analyse. General tendencies in development of marketing of bank innovations are proved and the scientifically-methodical approach to an ...
T.A. Vasileva +2 more
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The Market Maven, a new ally in the diffusion of innovations process [PDF]
, 1997 The initial motive for undertaking this research, was a desire to better understand those factors which were said to affect the diffusion of ethnic foods.
De Vita, Carmine Franco
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Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
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Digital marketing as a key success factor for enterprises in the modern business environment [PDF]
, 2023 s of the report of the participants of the International Scientific Internet Conference "Marketing of innovations. Innovations in marketing", (Poland, Bielsko-Biala, 15 of December, 2023)
Bilovodska, Olena, Melnyk, M.
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Market Structure and Innovation [PDF]
The Quarterly Journal of Economics, 1979 I. Introduction, 395.—II. The model, 397.—III. Competitive entry and long-run equilibrium, 402.—IV. Welfare analysis of industry equilibria, 405.—V. Conclusion, 408.
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Product innovations, advertising, and stock returns [PDF]
, 2009 Under increased scrutiny from top management and shareholders, marketing managers feel the need to measure and communicate the impact of their actions on shareholder returns.
Silva-Risso, J. +3 more
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Dimension of marketing innovations and marketing of innovation in enterprises [PDF]
Marketing i Zarządzanie, 2017 Marketing and innovative operations are closely connected areas of enterprising activity. Marketing support of innovative process is inscribed into the stream of researches over the economical knowledge transformation in a form of implementing the results of research to practical application.
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