Results 21 to 30 of about 1,810,615 (296)
TRENDS AND INNOVATIONS IN COSMETIC MARKETING
Economics & Education, 2023 This study delves into the intricacies of the evolution of cosmetic marketing, shedding light on emerging trends that are redefining how cosmetic products are sold and perceived.
Roman Ustymenko
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User innovation and the market [PDF]
Science and Public Policy, 2011 This paper proposes a way of including in official statistics consumers as user innovators who modify or develop products for their own use. The issue addressed is the role of the market in the definition of innovation in the OECD/Eurostat Oslo Manual and the exclusion by the definition of consumers who modify or develop products and then freely reveal
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Journal for Advancement of Marketing Education, 2008 Pedagogical innovations have significant implications for marketing educators' effectiveness. Consistent with the notion that customer orientation makes innovation efforts more effective, an understanding of student (customer) perceptions of pedagogical ...
Vishag Badrinarayanan +1 more
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Commercialization of market innovations as exclusive task of innovative marketing [PDF]
Marketing and Management of Innovations, 2017 The development of modern innovative economy requires greater use of potential of non-technical (institutional) innovations, especially promotional ones. Commercialization of market innovations is one of the most important conditions for sustainable economic development. Such development requires the active use of innovative marketing.
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Innowacje marketingowe w handlu detalicznym
Problemy Zarządzania, 2016 The aim of the paper is to present the crucial role of marketing innovation in changes which have taken place in the retail sector and, in consequence, in developing the contemporary rules of functioning of retail companies.
Grażyna Śmigielska, Sylwia Wiśniewska
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Marketing Innovations in Industry 4.0 and Their Impacts on Events Marketing
, 2020 Industry 4.0 is a concept that creates the phenomenon of globalization due to technological advances, increased digitalization, and capital accumulation.
Mısra Çakaloğlu, Çakaloğlu, Mısra
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Explorando Distintos Tipos de Innovación en Micro y Pequeñas Empresas Peruanas
Journal of Technology Management & Innovation, 2013 This article explores the innovation phenomenon, from a multidimensional perspective, in two groups of micro and small enterprises of traditional sectors.
José Isaac Yrigoyen
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Innovations in destination marketing
, 2018 Innovation is one of the key issues that affects businesses competitiveness in tourism industry. The chapter, innovations in destination marketing, investigates current trends and prospects for innovations in destination marketing and targets to outline ...
Ịbrahim İhan +3 more
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Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie, 2020 Based on observation of the market and the need for change the process of creating marketing innovations in service companies in Szczecin, the author adopted as the aim of the article the identification of new marketing solutions for the service market ...
Martyna Kostrzewska
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Eco-Innovations Transition of Agri-food Enterprises Into a Circular Economy
Frontiers in Sustainable Food Systems, 2022 Eco-innovations that reduce the environmental effect of manufacturing and consumption are seen as critical components of sustainable development and a critical component of the transition to a circular economy.
Manal Hamam +5 more
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