Results 31 to 40 of about 8,221,932 (331)

The effects of innovative management, digital marketing, service quality and supply chain management on performance in cultural tourism business

Uncertain Supply Chain Management, 2022
This article analyses how innovative management methods including collaborative networks, digital marketing, service quality, and supply chain management can bring increased potential performance for cultural tourism in the northeast of Thailand.
Chayanan Kerdpitak
semanticscholar   +1 more source

Exploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context – A buyer and seller perspective

South African Journal of Business Management, 2022
Purpose: The purpose of the study is to test the relationships between the antecedents of noneconomic satisfaction and its influence on economic satisfaction from both a seller’s and a purchaser’s perspective.
Guan Jyh-Liang, Tzong-Ru Lee, Mornay Roberts-Lombard, Göran Svensson, Nils Høgevold   +4 more
doaj   +1 more source

The relationship between selected variables and customer loyalty within an optometric practice environment

Acta Commercii, 2012
Purpose: The purpose of the research that informed this article was to examine the relationship between customer satisfaction, trust, supplier image, commitment and customer loyalty within an optometric practice environment.
T. Van Vuuren, M. Roberts-Lombard, E. Van Tonder   +2 more
doaj   +1 more source

The use of storytelling in quantitative research reports: A marketing research firm perspective

Acta Commercii, 2014
Orientation: Actionable reporting ensures that a marketing research firm communicates with clients to achieve business impact as opposed to merely communicating data to clients.
Vanessa Maritz, Daniel J. Petzer, Christine De Meyer   +2 more
doaj   +1 more source

Socio-Ecological Innovations in Marketing Strategy – A Comparative Analysis Of Companies Operating in Western European Countries and Central-Eastern European Countries

Economics and Business Review, 2018
The aim of the paper is to assess the attitudes of company managers in the food and drink sector in Western Europe and Central-Eastern Europe towards implementing marketing strategies that take into account not only economic, but social and ecological ...
Rudawska Edyta, Frąckiewicz Ewa, Wiścicka-Fernando Małgorzata   +2 more
doaj   +1 more source

Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry

South African Journal of Information Management, 2018
Background: In tourism, globally there is a growing interest in social media marketing research. However, most previous research on social media marketing has focused on large tourism enterprises such as chain hotels, leaving out small tourism businesses
Rosemary Matikiti, Mercy Mpinganjira, Mornay Roberts-Lombard   +2 more
doaj   +1 more source

Progress in partial least squares structural equation modeling use in marketing research in the last decade

Psychology & Marketing, 2022
Munich School of Management, Ludwig‐Maximilians‐University Munich, Munich, Germany Faculty of Economics and Business Administration, Babeș‐Bolyai University, Cluj‐Napoca, Romania Mitchell College of Business, University of South Alabama, Mobile, Alabama,
M. Sarstedt, Joseph F. Hair, Mandy Pick, B. Liengaard, Lăcrămioara Radomir, C. Ringle   +5 more
semanticscholar   +1 more source

Technology readiness and mobile self-service technology adoption in the airline industry: An emerging market perspective

Acta Commercii, 2018
Orientation: While mobile applications are seen as the way forward for airlines and airports alike, not much is known about consumers’ readiness to adopt such self-service technologies.
Cameron Smit, Mornay Roberts-Lombard, Mercy Mpinganjira   +2 more
doaj   +1 more source

Precursors and outcome of satisfaction in business-to-business relationship building: An information communication technology industry perspective in South Africa

Acta Commercii, 2020
Orientation: To secure a competitive business position, mobile business service providers need to explore the factors that, in predicting customer loyalty, will enable them to focus marketing efforts on improving their current customer management ...
Mpho Hlefana, Mornay Roberts-Lombard, Beate E. Stiehler-Mulder   +2 more
doaj   +1 more source

A natural language processing system for the efficient extraction of cell markers

Scientific Reports
Single-cell RNA sequencing (scRNA-seq) has emerged as a pivotal tool for exploring cellular landscapes across diverse species and tissues. Precise annotation of cell types is essential for understanding these landscapes, relying heavily on empirical ...
Peng Cheng, Yan Peng, Xiao-Ling Zhang, Sheng Chen, Bin-Bin Fang, Yan-Ze Li, Yi-Min Sun   +6 more
doaj   +1 more source