Results 91 to 100 of about 563,311 (286)

Is traditional marketing mix still suitable for hotel banquets? An empirical study of banquet marketing in five-star hotels. [PDF]

Front Psychol, 2022
Yin J, Fang S, Cheng Y.
europepmc   +1 more source

Pengaruh Service Marketing Mix Terhadap Kepuasan Konsumen Hotel Amaris Surabaya [PDF]

, 2013
Penelitian ini dilakukan untuk mengetahui pengaruh service marketing mix terhadap kepuasan konsumen Hotel Amaris di Surabaya. Hotel Amaris adalah hotel bintang tiga di Surabaya yang terbilang baru dan ditujukan bagi kalangan pebisnis.
Noviana, B. I. (Brigita)
core  

Frontier Advances of Emerging High‐Entropy Anodes in Alkali Metal‐Ion Batteries

Advanced Functional Materials, EarlyView.
Recent advances in microscopic morphology control of high‐entropy anode materials for alkali metal‐ion batteries. Abstract With the growing demand for sustainable energy, portable energy storage systems have become increasingly critical. Among them, the development of rechargeable batteries is primarily driven by breakthroughs in electrode materials ...
Liang Du, Kaidi Zhang, Liang Wang, Di Zhao, Mengqing Hu, Mingli Li, Ming Zhou, Zhenzhen Wu, Mengyang Dong, Bo Fu, Porun Liu, Yun Wang, Hongxia Wang, Yuantong Gu, Lei Zhang   +14 more
wiley   +1 more source

Applying the goal programming in the management of the 7P marketing mix model at universities-case study. [PDF]

PLoS One, 2021
Ryńca R, Ziaeian Y.
europepmc   +1 more source

Orchestration of the Marketing Strategy under Competitive Dynamics [PDF]

Constructing suitable marketing strategy and implementing it effectively is an art and science both like orchestration of a symphony. The discussion in this paper blends this analogy with the science of marketing demonstrating the levels of strategy ...
Rajagopal
core  

Acts or events? A perspective from the marketing mix [PDF]

, 2018
La literatura existente en torno a las relaciones píublicas, el ceremonial y el protocolo alterna como sinónimos los términos actos y eventos. A través de una revisión teóricoconceptual, el principal objetivo de este trabajo es demostrar que ambos ...
Pulido Polo, Marta
core  

Novel Functional Materials via 3D Printing by Vat Photopolymerization

Advanced Functional Materials, EarlyView.
This Perspective systematically analyzes strategies for incorporating functionalities into 3D‐printed materials via Vat Photopolymerization (VP). It explores the spectrum of achievable functionalities in recently reported novel materials—such as conductive, energy‐storing, biodegradable, stimuli‐responsive, self‐healing, shape‐memory, biomaterials, and
Sergey S. Nechausov, Patrick Fesser, Boris A. Bulgakov, Ulrich S. Schubert   +3 more
wiley   +1 more source

The Effectiveness of the Marketing Mix for Guesthouses. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2018
Marketing is a core management function for any business, but smaller tourism businesses seem to underestimate the value of effective marketing and handle marketing in a more informal and unstructured manner.
KC Thwala, Professor E Slabbert
doaj  

Export intensity and strengths perceived in the marketing strategy: A perspective based on Spanish export companies’ experience

Intangible Capital, 2016
Purpose: This paper studies if there are associations between export profiles of some Spanish companies –high or low export intensity- and the opinion of managers about strengths generated in the marketing mix. Design/methodology: Through a questionnaire
Pilar Castro-González, Belén Gutiérrez-Villar, Rafael Ángel Araque-Padilla, María José Montero-Simó   +3 more
doaj   +1 more source