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Instagram Memes of Oral Nicotine Pouches: Content Analysis Study. [PDF]
Online J Public Health InformAmin S +6 more
europepmc +1 more source
#notforkids: alcohol, vaping, and cannabis marketing by social media influencers popular with children and adolescents on YouTube, Instagram, and TikTok and policy implications. [PDF]
Arch Public HealthPotvin Kent M +11 more
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Greenwashing and Green Marketing on Social Media: Implications for Trust-Related Reactions in the Food Sector. [PDF]
FoodsVukasović T, Trglavčnik M, Faganel A.
europepmc +1 more source
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The Business & Management Collection, 1992
The issues to be addressed in Chapter 11 include: 1 The concept of the marketing mix. 2 Identification of the mix ingredients. 3 Selection of a marketing mix. 4 Management of the marketing mix.
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The issues to be addressed in Chapter 11 include: 1 The concept of the marketing mix. 2 Identification of the mix ingredients. 3 Selection of a marketing mix. 4 Management of the marketing mix.
openaire +1 more source
1995
The marketing mix is the name given to the main demand-influencing variables that are available to an organisation. This is because, when a customer makes a purchase or engages in an exchange, what they are responding to is not just the product, but a whole range of variables which constitute the offer.
Mike Meldrum, Malcolm McDonald
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The marketing mix is the name given to the main demand-influencing variables that are available to an organisation. This is because, when a customer makes a purchase or engages in an exchange, what they are responding to is not just the product, but a whole range of variables which constitute the offer.
Mike Meldrum, Malcolm McDonald
openaire +7 more sources
2016
This chapter discusses the definition of marketing as a social science and the role played by the marketing-mix elements in a successful business. The function of marketing and the role of each element in the mix are explored from both social and normative science perspectives.
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This chapter discusses the definition of marketing as a social science and the role played by the marketing-mix elements in a successful business. The function of marketing and the role of each element in the mix are explored from both social and normative science perspectives.
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1998
Whenever a company expands across borders, it is faced with the issue of either sticking to its product without any change, adapting the product to the new market or developing an entirely new product. The decision taken will depend primarily on the preferences of consumers but is also closely linked with the cost of manufacturing and government ...
Hellmut Schütte, Deanna Ciarlante
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Whenever a company expands across borders, it is faced with the issue of either sticking to its product without any change, adapting the product to the new market or developing an entirely new product. The decision taken will depend primarily on the preferences of consumers but is also closely linked with the cost of manufacturing and government ...
Hellmut Schütte, Deanna Ciarlante
openaire +1 more source
Rethinking the bottom of the pyramid: Towards a new marketing mix
Journal of Retailing and Consumer Services, 2021Justin Paul, Sonal Purohit
exaly