Results 181 to 190 of about 17,818 (224)

Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context

Journal of Social Marketing, 2020
Timo Dietrich
exaly  

A marketing mix typology for integrated care: the 10 Ps

Journal of Strategic Marketing, 2021
Weng Marc Lim
exaly  

Marketing-Mix

2019
Fabia Gansen, Michael Pichotta
openaire   +1 more source

The marketing mix.

2011
W. J. E. Crissy, Kathleen A. Thompson
openaire   +1 more source

The marketing mix

2002
  +4 more sources

An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Marketing Science, 1993
Wayne S Desarbo, William T Robinson, David J Reibstein   +2 more
exaly  

From Marketing Mix to Relationship Marketing

Management Decision, 1994
Christian Gronroos
exaly  

The film marketing mix

2010
openaire   +1 more source

Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

Management Decision, 1997
Christian Gronroos
exaly  

10.4 Marketinginstrumente und Marketing-Mix Marketing Instrumente Marketing-Mix

2014
openaire   +1 more source