Results 201 to 210 of about 17,818 (224)

The marketing mix

2020
Freddie L. Barnard, John Foltz, Elizabeth A. Yeager, Brady Brewer   +3 more
openaire   +1 more source

Marketing‐Mix Standardisation: An Integrated Approach in Global Marketing

European Journal of Marketing, 1988
exaly  

Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share

Marketing Science, 1996
Hubert Gatignon
exaly  

The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of Marketing Management, 2006
exaly  

Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation

Marketing Science, 1983
Richard C Morey, John M Mccann
exaly  

The marketing mix

2013
openaire   +1 more source

The marketing mix

2008
openaire   +1 more source

The Marketing Mix

2009
openaire   +1 more source

Marketing-Mix

2000
Bernd Britzelmaier, Hans Peter Studer
openaire   +1 more source

Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age

Journal of Strategic Marketing
Wided Batat
exaly