Results 191 to 200 of about 17,818 (224)

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

European Journal of Marketing, 2003
Craig Julian, Aron O'Cass
exaly  

Determinants of green marketing mix in developing economies: Conceptualisation and scale validation approach

Business Strategy and Development, 2020
Danish Mehraj, Ishtiaq Hussain Qureshi
exaly  

Using the 7Ps as a generic marketing mix

Marketing Intelligence and Planning, 1995
Pervaiz K Ahmed
exaly  

Conceptualising a contemporary marketing mix for sustainable tourism

Journal of Sustainable Tourism, 2011
Lester Johnson, Alan Pomering
exaly  

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Journal of Marketing, 2013
Imran Currim, Ofer Mintz
exaly  

Marketing-Mix

2009
Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg   +2 more
openaire   +2 more sources

Marketing Mix

2004
openaire   +1 more source

The (r)evolution of wine marketing mix: From the 4Ps to the 4Es

Journal of Business Research, 2016
Giuseppe Festa, Maria TERESA Cuomo, Gerardino Metallo   +2 more
exaly  

Marketing-Mix

2012
Jean-Paul Thommen, Ann-Kristin Achleitner   +1 more
openaire   +1 more source

The Marketing Mix Redefined and Mapped

Management Decision, 1994
Claudio Vignali
exaly