Results 251 to 260 of about 561,818 (287)

Marketing-Mix

2009
Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg   +2 more
openaire   +2 more sources

Marketing mix

2021
Zack P. Pedersen, Antonio S. Williams
openaire   +1 more source

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly  

Marketing Mix

2008
openaire   +2 more sources

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

10.4 Marketinginstrumente und Marketing-Mix Marketing Instrumente Marketing-Mix

2014
openaire   +1 more source

Marketing Mix

2011
openaire   +3 more sources

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly