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Exploring Customer Journeys in the Context of Dentistry: A Case Study
Dentistry Journal, 2023 This case study aims to explore how customer journey concepts can apply to a hypothetical scenario, centring on a patient (customer persona) within the dentistry arena, and with a particular focus on special care dentistry.
Bhaven Modha
doaj +1 more source
The Association between Marketing Mix and Decision Process for Choosing Outpatient Health Services
Unnes Journal of Public Health, 2019 The hospital marketing mix is a set of marketing tools used by hospitals in influencing and knowing the response of service buyers. Dr. Abdoer Rahem Situbondo Regional General Hospital experienced a decrease in the number of patient visits over the ...
Dwiki Yessi Farantika +2 more
semanticscholar +1 more source
American Journal of Public Health, 2023 To address disparities in COVID-19 outcomes among Latinos with limited English proficiency in Maryland, our team developed a culturally congruent intervention that coupled a statewide social marketing campaign with community-based COVID-19 services.
Harita Shah +8 more
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Institutionalization of Marketing in Hospitals in the Czech Republic [PDF]
Journal of Competitiveness, 2013 This paper deals with the specifics of marketing management in hospitals and the role of marketing in hospitals in the Czech Republic. Its goal is to present marketing as a tool enabling hospitals to compete in an open market.
Stankova Pavla
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Target marketing in the health services industry: the value of journeying off the beaten path
BMC Health Services Research, 2018 BackgroundTarget marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, targeting, and product positioning.
James K. Elrod, J. Fortenberry
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Marketing Communication and Perceived Health Care Quality: antecedents of Physiotherapists’ Job Satisfaction [PDF]
Balneo and PRM Research Journal, 2023 The performance of a health care organization is impacted by how its management handles problems caused by disruptions in communication and shows concern for the ongoing enhancement of the communication process.
Mirela Morcov +6 more
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Journal of the Academy of Marketing Science, 2020 Complex services, such as healthcare, struggle to realize the benefits of value co-creation due to the substantial challenges of managing such services over the long-term.
D. Keeling +3 more
semanticscholar +1 more source
Evaluation of a Consumer-Generated Marketing Plan for Medication Therapy Management Services [PDF]
INNOVATIONS in Pharmacy, 2012 The purpose of this project was to utilize a consumer-directed, care model redesign methodology to develop and evaluate a marketing plan for medication therapy management services (MTMS) provided in community pharmacies.
Brian J. Isetts +5 more
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Determining factors in choosing a plastic surgeon [PDF]
Revista Brasileira de Cirurgia Plástica, 2018 Introduction: This study aims to understand the factors that determine the choice of a plastic surgeon from the patient's perspective. This is a pilot project, which should be broadened and deepened by other studies.
Luiz Roberto Reis Araujo +4 more
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Digital Transformation in Health Care and Its Marketing Dimension
Marketing of Scientific and Research Organizations, 2023 Purpose To present issues treating digital transformation in the health sector and highlight the marketing dimension of this process. Design/Methodology The article is a literature review of digital transformation, healthcare, management, marketing and ...
Iwona Czerska
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