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Each generation has its own characteristics, motivations, and values that shape social trends. Currently, the trends in the IT market are driven by representatives of the digital generation, also known as the digital generation. As the conducted research
I. V. Trunov
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This study aims to give the research gap solution by adding agility as the intervening variable on the relationship between entrepreneurship and e-commerce with marketing performance.
Lutfi Nurcholis +2 more
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This study aims to analyze the role of customer value as an intervening variable/mediation of the influence of marketing strategy on the marketing performance of smallholder rubber farmers in Sentajo Raya District, Kuantan Singingi Regency.
Maulia Nur Afifah +2 more
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When A New Product Innovatıon Negatıvely Impacts Marketıng Performance
This study analysed the influence of market orientation and product innovation capability on product competitiveness to improve marketing performance on clay handicraft products in Bali-Indonesia during the Covid-19 pandemic. New insights were offered to
I Gusti Agung Teja Kusuma +3 more
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Market structure and market performance in E-commerce [PDF]
We investigate the effect of market structure on market performance in the market for consumer electronics. We exploit product life cycle information to build an instrumental variable for the number of firms in a market, a variable which hitherto had to be treated as exogenous in comparable studies on seller-behavior in e-commerce. We combine data from
Hackl, Franz +3 more
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Flexicurity - Labour Market Performance in Denmark [PDF]
Unemployment is at a low and stable level in Denmark. This achievement is often attributed to the so-called flexicurity model combining flexible hiring and firing rules for employers with income security for employees. Whatever virtues this model may have, a low and stable unemployment rate is not automatically among them since the basic flexicurity ...
Andersen, Torben M., Svarer, Michael
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The relationship between logistics and organizational performance in a supply chain context
The success of managing the distribution of goods, raw materials and the flow of information within a company directly determines the success in managing all operations along the supply chain.
Slobodan Aćimović +3 more
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THE INFLUENCE OF SOCIAL CAPITAL, EMPLOYEE MOTIVATION AND SUSTAINABLE INNOVATION ON IMPROVING MARKETING PERFORMANCE OF MSMES IN BALI [PDF]
Human Resources are an important resource in improving company performance, both in manufacturing and services. In traditional food businesses, the existence of social capital needs to be strengthened to get potential customers.
Ribek P.K. +4 more
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Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability
This research aims to analyse the effect of relational capability and networking capacity on SMEs marketing performance of Wooden Handicraft in one of the heritage area in Indonesia, in the area of Klaten, Bantul and Sleman Regency of Yogyakarta.By ...
Nuryakin Nuryakin
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During recent times of uncertainty, sustainable marketing and sustainable finance became hot research topics attracting both academics and practitioners.
Nermain Al-Issa +5 more
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