Results 11 to 20 of about 1,353,563 (311)
The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria [PDF]
Athens Journal of Business & Economics, 2022 Sales promotion and publicity are key promotional marketing tools which have assisted organizations to wax stronger in a global competitive environment. This study investigates the significance of publicity and sales promotion in Nigeria.
Michael Segun Ogunmuyiwa
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Antecedent of Innovation and Marketing Performance In Batik Industry [PDF]
, 2017 Batik is one of the important industries and the pride of Indonesia. Batik is a world cultural heritage which is originally Indonesia. In batik industry, innovation is one of the important factors that will improve marketing performance.
Farida, Naili
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Russian Journal of Agricultural and Socio-Economic Sciences, 2021 MSMEs in developing countries are one of society’s most important economic sectors. This is because the contribution of MSMEs to national economic growth is significant. It has not been completely used by its users.
Mardiatmi A.B.D., Pinem D.
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Social marketing efficacy in driving attitudinal changes of female students: Escapade of campus prostitution in Nigerian universities [PDF]
Innovative MarketingCampus prostitution, quite different from traditional prostitution, is commonly known as “hook-up” and it is highly frowned upon as a major social vice in Nigeria.
Victor O. Okolo +4 more
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Land, 2022 One of the key areas in which the United Kingdom government plans to achieve net zero, reduce GHG emissions and sequester carbon is through afforestation. Afforestation will also provide ecosystem services to society.
Ismaila Abimbola, Diana Feliciano
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Marketing performance measurement: marketing metrics in Turkish firms
Journal of Business Economics and Management, 2013 This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship between the importance attached ...
Gungor Hacioglu, Osman Gök
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The interplay of strategic and internal green marketing orientation on competitive advantage [PDF]
, 2019 This paper seeks to clarify and refine the relationship between strategic and internal green marketing and firm competitiveness. Despite the significance of corporate environmental strategy to firms adopting a triple-bottom line performance evaluation ...
Avlonitis, George +3 more
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Empirical examination of customer relationship management on the market penetration capabilities and marketing performance in the SME sector [PDF]
Management Science Letters, 2020 This study analyzes the effect of customer relationship quality, entrepreneurial social competence and customer sensing on market penetration capabilities in the SME sector.
Suherna Suherna
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Journal of Economics, Business & Accountancy Ventura, 2023 The Covid-19 pandemic has had an impact on the marketing performance of MSMEs in Indonesia, as indicated by a decrease in sales. Therefore, various strategies must be carried out to boost the sales, including by implementing marketing innovations and ...
Sumaryanto Sumaryanto, Erni Widajanti
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Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta [PDF]
SHS Web of ConferencesIn the increasingly developing digital era, the implementation of digital marketing strategies is crucial for MSMEs to increase visibility and competitiveness in the market.
Isnaeni Nur +3 more
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