Results 251 to 260 of about 1,353,563 (311)

Assessing Performance Outcomes in Marketing

Journal of Marketing, 2016
Research in marketing has increasingly focused on building knowledge about how firms’ marketing contributes to performance outcomes. A key precursor to accurately diagnosing the value firms’ marketing creates is conceptualizing and operationalizing appropriate ways to assess performance outcomes.
Katsikeas, Constantine S.   +7 more
openaire   +4 more sources

Performing (Housing) Markets

Urban Studies, 2006
This paper offers an interpretation of how housing markets work which complements more traditional economic approaches. Building on a wider movement within cultural economy and economic sociology, it considers how (housing) markets are variously performed in the power-filled negotiations of buyers, sellers and market professionals.
Smith, S. J., Munro, M., Christie, H.
openaire   +2 more sources

Performance Marketing

2010
Originaltext vom Verlag; nicht vom SfBS bearbeitet.
Eisinger, Thomas, Rabe, Lars
openaire   +1 more source

Home - About - Disclaimer - Privacy