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Market Structure and Market Performance
Review of Industrial Organization, 2012I review studies of the determinants of market performance in the aircraft, passenger airline, supermarket, liner shipping, and hospital industries, and of mergers and market performance in markets for fast food, soft drinks, and retail gasoline. Common factors are that more competitive market structures accompany better market performance, and that ...
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2021
Digital marketing managers are feeling the ever-increasing pressure to show the contribution of marketing activities and it's their primary concern towards their organization. The absence of responsibility has harmed the expected outcomes from the marketing campaigns. The best way to recover its impact is to show the results of advertising in financial
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Digital marketing managers are feeling the ever-increasing pressure to show the contribution of marketing activities and it's their primary concern towards their organization. The absence of responsibility has harmed the expected outcomes from the marketing campaigns. The best way to recover its impact is to show the results of advertising in financial
openaire +1 more source
MARKET PERFORMANCE WITH MULTIPRODUCT FIRMS* [PDF]
Journal of Industrial Economics, 2006 We revisit the fundamental issue of market provision of variety associated with Chamberlin, Spence, and Dixit-Stiglitz when firms sell multiple products. Both products and firms are (horizontally) differentiated. We propose a general nested demand framework where consumers first decide upon a firm then which variant to buy and how much (the nested CES ...
Simon P. Anderson, André de Palma
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Analyzing Marketing Performance
2017The marketing audit is "an attempt to describe the current marketing situation, to speculate about the relevant future and to analyze the organization's marketing performance and potential." The marketing audit has four characteristics namely: Comprehensive; Systematic; Independent; and Periodic.
Charles W. Lamb, John L. Crompton
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Resource Mobility and Market Performance
Dynamic Games and Applications, 2023zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Colombo, Luca, Labrecciosa, Paola
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Governance and Stock Market Performance
SSRN Electronic Journal, 2005Abstract This study uses international asset pricing models to investigate the link between the quality of government institutions and the performance of global stock markets. The results demonstrate a significant positive association between stock market performance measures and the quality of the institutional environment.
Vince Hooper +2 more
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Market Liquidity and Performance Monitoring
Journal of Political Economy, 1993This paper studies the value of the stock market as a monitor of managerial performance. It shows that the stock price incorporates performance information that cannot be extracted from the firm's current or future profit data. The additional information is useful for structuring managerial incentives.
Holmström, Bengt, Tirole, Jean
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Evaluating marketing performance
2003A number of challenges facing management at the start of the twenty-first century have elevated the importance of issues related to marketing measurement and accountability. Business leaders are under intense pressure to deliver against stakeholder expectations; customers are demanding greater levels of customization, access, service and value ...
Malcolm McDonald +2 more
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Green Marketing Strategies and Marketing Performance
2018Businesses have increasingly paid more attention to the production and marketing of green products. The aim of this study is to establish the marketing mix (4P) strategies that businesses pursuit for their green products and examine the effects of green product, green pricing, green marketing channel and green marketing communication strategies on the ...
Serkan Kılıç, Erkan Özdemir
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Measuring marketing performance
Engineering Management Journal, 1993To be successful a company must change to meet changing customer demands faster and more efficiently than its competitors. Marketing is the management process which should ensure that changes are effective. This article discusses how to measure and improve marketing.
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