Results 271 to 280 of about 1,353,563 (311)

MARKETING PERFORMANCE MANAGEMENT

2013
In recent years, it has become essential for business managers to have new ways of thinking in order to sustain performance and growth. There is an increased intensification of market competition. This tough “fight” to win customers resulted that marketing has an ever increasing place in businesses’ strategic and operational activities.
Gacsi, Roland, Zeman, Zoltan
openaire   +1 more source

Performance Marketing

2020
Ingo Kamps, Daniel Schetter
openaire   +1 more source

Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2021
Yogesh K Dwivedi, Elvira Ismagilova, Jamie Carlson   +2 more
exaly  

Bridging marketing theory and big data analytics: The taxonomy of marketing attribution

International Journal of Information Management, 2021
Dimitrios Buhalis, Ekaterina Volchek
exaly  

Performance Marketing

2018
Ingo Kamps, Daniel Schetter
openaire   +1 more source

Measuring Market Performance

Controlling, 2001
Bernd Wiedemann, Torsten Büssow
openaire   +1 more source

Marketing of commercial milk formula: a system to capture parents, communities, science, and policy

Lancet, The, 2023
exaly  

Appropriate evidence for adaptive marketing authorization

Nature Reviews Drug Discovery, 2013
Diederick E Grobbee
exaly  

Marketing Performance

2006
openaire   +1 more source

Measuring Marketing Performance

2012
Jean-Jacques Lambin, Isabelle Schuiling
openaire   +1 more source